"Even your mum knew who Hulk Hogan was": Wrestling researcher reflects on WWE star's legacy

A wrestling right with lights on above it

Image: Getty.

Professor Claire Warden, a Professor of Performance and Physical Culture at Loughborough University, reflects on Hulk Hogan's legacy following the news of his death.

Professor Warden's research looks at the intersection of sport and arts practice - including wrestling, bodybuilding, and gym culture - and she co-founded Wrestling Resurgence, an Arts Council-funded project that aims to create theatre-style wrestling shows and promote wellbeing and inclusion. She also co-hosted the first parliamentary event on professional wrestling in the UK working with the All Party Parliamentary Group for Professional Wrestling.

"Hulk Hogan was the most recognisable wrestler in history, a quintessential American hero who encouraged his followers, his Hulkamaniacs, to 'say your prayers and eat your vitamins'", said Professor Warden.

"His trademark moustache and red and yellow outfit defined the emergence of the global megalith that is now WWE. He was also a controversial figure, in terms of his politics and behaviours. But, despite this, his legacy is undoubted. At a time when WWE (then WWF) was emerging as a power of global capitalism, Hulk Hogan was its figurehead, a classic larger-than-life figure akin to a cartoon superhero.

"In my own work, my interests in Hulk Hogan lies in his theatricality. The energy of his promos, speaking directing through the camera to the Hulkamaniacs, was visceral. He was able to energise a crowd singlehandedly, connecting with the audience in ways that are now customary in professional wrestling.

"He was one of the first truly crossover wrestling stars: even your mum knew who Hulk Hogan was. His legacy in braking out of the relatively niche sport-art of wrestling and on to the global stage in films, reality television and advertising undoubtedly pave the way for familiar stars today.

"By no metric was he the best fighter as such: his moveset was limited. But there are few who were able to connect with fans and create such a theatrical spectacle. When people think of professional wrestling, they tend to think of Hulk Hogan."

To request an interview or further comments from Professor Claire Warden, please call 01509 222224 or email the PR team.

Notes for editors

Press release reference number: 25/123

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2025 QS World University Rankings – the ninth year running.

Loughborough is ranked 7th in The UK Complete University Guide 2026, 10th in the Guardian University League Table 2025 and 10th in the Times and Sunday Times Good University Guide 2025.

Loughborough was also named University of the Year for Sport in the Times and Sunday Times Good University Guide 2025 - the fourth time it has been awarded the prestigious title.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.