“Big tech already has the tools to protect young users online without resorting to a full ban; choosing not to use them shows children’s safety isn’t a priority” warns online safety expert.

ChildrenExpert commentSociety
A group of four children looking at mobile phone devices

Image source: Getty - Kerkez

Earlier this week, Australia became the first country in the world to ban children under the age of 16 from using social media, in a move to protect them from the risks that come with using such platforms.

Here, Dr Asma Adnane, Senior Lecturer in Computer Science at Loughborough University, comments on the significance of this move, the domino effect it could have, and the shared effort that is required across society.

“Australia’s ban on social media for under 16s shows that policymakers are finally taking the ethical and legal risks of these platforms seriously. It sets an important precedent and will prompt parents everywhere to reconsider the dangers of social media.

“It’s not a complete solution though. Enforcement will be slow and imperfect; regulators themselves admit that compliance will take time, and many underage accounts will slip through the net.

“Platforms will be required to take ‘reasonable steps’ to verify age, but without a standard method, they will use a patchwork of approaches, such as selfie checks, ID documents, and behavioural data, none of which are foolproof. And here lies a paradox: if we already distrust these companies with children’s data, how do we trust them with even more sensitive information?

“The long-term impact of the law may be that companies are required to demonstrate and change their practices around children's data. Tech companies generate a staggering amount of profit from their users’ data, so they must be held accountable for protecting children in the online world, especially social media and messaging platforms, where bullying and harassment occur.

“Simply implementing a ban, doesn’t achieve true safety for children – service providers must commit to maintaining responsibility and ethical standards when dealing with children.

“Big tech companies already have the technology, especially AI-driven moderation and detection tools, to identify harmful content and safeguard young users without resorting to a full ban. Their failure to implement these measures reflects a concerning lack of priority given to children’s safety.

“Online safety is not just a matter for social media companies. It requires a shared effort at home, in schools, and across the wider community. Parents, educators, and policymakers must work together to create environments where children are supported and informed about online and digital risks.

“Ultimately, the greatest value of this law may lie in the awareness it raises. If it sparks a domino effect, pushing all online platforms to take children’s safety and data ethics seriously, then this ban will have achieved far more than its immediate goal.”

ENDS

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Notes for editors

Press release reference number: 25/180

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2025 QS World University Rankings – the ninth year running.

Loughborough has been ranked seventh in the Complete University Guide 2026 – out of 130 institutions.

This milestone marks a decade in the top ten for Loughborough – a feat shared only by the universities of Oxford, Cambridge, LSE, St Andrews, Durham and Imperial.

Loughborough was also named University of the Year for Sport in the Times and Sunday Times Good University Guide 2025 - the fourth time it has been awarded the prestigious title.

In the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded eight Queen Elizabeth Prizes for Higher and Further Education.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.