Brexit has had more news coverage in the UK election than Labour’s core agenda – new data

In any election campaign it is the job of the media to scrutinise policies and hold the various parties – and their leaders – to account.

This article first appeared in the Conversation.

But in a bitter and divisive campaign such as the one the UK is living through, scrutiny is often reflected back on the media themselves, particularly television broadcasters such as the BBC and Channel 4, which have both come under fire from both sides of the political fray for editorial decisions they have made during the campaign.

Such has been the criticism directed at the BBC that Fran Unsworth – the broadcaster’s director of news and current affairs wrote to defend the BBC’s coverage of the campaign in the Guardian, suggesting that the corporation’s detractors have ignored the merits of the BBC’s journalism and have focused instead on “a couple of editorial mistakes that they suggest are either emblematic of all our election coverage, or damning evidence of an editorial agenda that favours the Conservative party”.

Unsworth also writes that “BBC impartiality does not rely on a stopwatch” – in other words, opposing sides may not feature in every BBC news article, programme or tweet but “over time achieving fair and proportionate coverage” is the standard.

Providing each major party a broadly equal opportunity to make its argument and covering each with partisan disinterest are two significant and obvious indicators of broadcaster impartiality...

Professor Cristian Vaccari, of Loughborough University's Centre for Research in Communication and Culture (CRCC), and David Smith, a Lecturer in Media and Communication at the University of Leicester, discuss media coverage of the General Election in the Conversation. Read the full article here

Notes for editors

Press release reference number: 19/219

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts please contact the press office on 01509 223491. Bookings can be made online via

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2019 QS World University Rankings, University of the Year by The Times and Sunday Times University Guide 2019 and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2019 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.


Loughborough staff, students and alumni make a real difference. They challenge convention, think creatively and find solutions to some of the biggest challenges facing society today and in the future.

Meet the #LboroGameChangers at