photo of a group of students walking around during the evening

Loughborough becomes the first UK university to showcase external student reviews

Loughborough has become the first university in the UK to feature authentic student reviews on its website.

Working with the StudentCrowd, an independent student review service, Loughborough has set up a direct feed to pull through in real time ratings and comments about the University from its site.

The reviews feature on a dedicated Loughborough University webpage, which also links out to other review sites, making it easy for potential students to see what others think about Loughborough.

The University wants to ensure those thinking of coming to Loughborough get honest and authentic feedback on life at the campus.

Speaking about the initiative Emma Leech, the University’s Director of Marketing and Advancement, said: “We’ve worked hard to be authentic in what we say and the content we create and share. Introducing independent student reviews to our website was the next logical step.

“We are really proud to be the first University to work with StudentCrowd to share independent reviews. We aren’t afraid to hear what our students have to say about us and firmly believe they are our best advocates. Equally if they have issues to raise about Loughborough we want to hear them too, so we can ensure we are always improving.”

Paul Humphreys, Founder of the StudentCrowd said: “In 2017, 92% of applicants told UCAS that student reviews were important to their firm reply choice. Loughborough University clearly noticed the importance of independent reviews to students.

“I was delighted to supply review data to power this new element on the Loughborough website. I hope other universities can follow suit and put an end to cherry-picked student quotes.”

Notes for editors

Press release reference number: 18/155

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts please contact the press office on 01509 223491. Bookings can be made online via

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year by The Times and Sunday Times University Guide 2019 and the Whatuni Student Choice Awards 2018.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2019, 5th in the Times and Sunday Times Good University Guide 2019 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities.

It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.