Dr Virginie Lavoye
Lecturer in Marketing
Areas of expertise
Consumer psychology, augmented reality, sustainable consumption, environmental and social sustainability, and responsible AI.
Profile
Dr Lavoye’s research relates to consumer behaviour and human-computer interactions.
She studies how online shopping experiences facilitate consumer decision-making, why augmented reality improves decision-making and brand experiences, and how to nudge consumers toward sustainable consumption.
Her current research focuses on the impact of artificial intelligence to encourage sustainable purchases.
Recent publications
Lavoye, V., Petit, O., Tarkiainen, A., & Sipilä, J. (2025). Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow. Journal of Business Research, 196, 115403.
Lavoye, V., & Kumar, H. (2025). Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective. Journal of Retailing and Consumer Services, 87, 104425.
Interview booking
Please call the press office on +44 (0)1509 222224 to arrange an interview with Dr Virginie Lavoye.