The rapid development of AI technologies is reshaping the world around us in numerous and complex ways. It can be tempting to chase the latest competitive innovation without proper consideration of the impact, but AI presents both remarkable opportunities and significant challenges for people, businesses, and society.
It is important to consider what ethical and practical safeguards can be implemented to protect against the risks of AI, such as the proliferation of fake reviews, the spread of misinformation, privacy issues, or a lack of understanding of AI-driven decision-making processes.
It’s crucial that we guide the growth of AI with care to prevent issues of unfairness, the invasion of privacy, and false representation.
Professor Nick Hajli
Professor Nick Hajli has drawn inspiration from recent technological advancements, particularly AI, and its profound impact on society. His research journey began with a quest to understand the complexities of online interactions, particularly within the context of social commerce, where fake reviews and AI involvement are common. Through a commitment to developing innovative AI-driven solutions, Professor Hajli is attempting to provide clarity and understanding to the public about a complex and rapidly growing issue.
Despite challenges in navigating the dynamic and rapidly evolving landscape of social commerce and AI ethics, Professor Hajli has achieved severable remarkable milestones. His work has earned recognition from both industry and academia, positioning him as a leading voice in responsible AI implementation. Notable accolades include being ranked among the top 2% scientists globally by Stanford and being acknowledged as a highly cited author worldwide by academic publishers Elsevier.
Professor Hajli aims to empower businesses, individuals, and policymakers with strategies and tools to build trust and authenticity in digital platforms. His extensive research portfolio comprises over 100 publications in leading journals, including those cited in the FT50. His work is exemplified by publications such as "Social bots and the spread of disinformation in social media: the challenges of artificial intelligence" in the British Journal of Management and Conversation article “How to spot fake online reviews (with a little help from AI)”.
Our impact
Research and Publications in Leading Journals
Dr Hajli and his team contributes to top-tier journals, demonstrating practical applications of AI in identifying fake reviews and misinformation in social commerce.
Media Engagement
We actively engage with media outlets to promote critical evaluation of information and reviews on social media and e-commerce platforms, fostering informed consumer decision-making.
