About the lecture
Despite what its name suggests, Economics is not simply the study of the economy. Economics is a broad discipline that applies an economic approach to study almost every aspect of society. Many economists work in topical areas – such as international trade or housing markets – but just as many specialise in studying the economic approach itself.
Professor Yoo falls into the latter category. His expertise is in the statistical tools that measure individual preferences by combining economic theory with data from behavioural experiments. The findings provide insights into how we price non-market goods (for example, additional taxes we are willing to pay to support endangered national parks) and how we trade off different attributes of available choices (for example, fuel costs and driving range of diesel versus electric cars).
His lecture will provide an overview of his economic approach, its wide-ranging applications, and how it has led to recent research collaborations with knee surgeons in Denmark and scientific researchers based in a US healthcare company.
About the lecturer
Professor Hong Il Yoo’s expertise spans behavioural economics, econometrics and health economics.
Prior to joining Loughborough in 2022, he was Professor in Economics and Director of Research in Economics and Finance at Durham University.
He completed his undergraduate studies and PhD at the University of New South Wales in Sydney, Australia.
For further information on this lecture, please contact the Events team.
