Digital Decarbonisation
The time to act is now
Did you know that every click, video and message leaves a hidden mark on our planet?
Digital activity now produces around 4% of global greenhouse gas emissions – more than all the planes in the world combined.
It’s only getting bigger. In 2025, we are forecast to create approximately 175 Zettabytes of data globally – the equivalent of one person watching HD Netflix nonstop for 6.8 billion years. Alarmingly, by 2035, we are predicted to create 2,142 zettabytes of data.
Loughborough is tackling this head-on. Our experts are shaping global policy at the G7, G20, and World Economic Forum.
We’re creating the world’s largest PhD research cluster in Digital Decarbonisation – training the next generation of innovators to slash “dark data,” build energy-aware AI, and make sustainability the standard across industries.
Your support can help researchers turn breakthrough ideas into real-world impact: cutting carbon, saving money, and creating a greener digital future for everyone.
Stand with us. Drive global change. Donate today.
