School of Sport, Exercise and Health Sciences


Dr Joe Piggin

Photo of Dr Joe Piggin

Senior Lecturer in Sport Management & Policy

Dr. Joe Piggin joined the School of Sport, Exercise and Sciences in 2009. He is currently a senior lecturer in Sport Management and Policy. Joe lectures in various undergraduate and postgraduate courses including Sport Policy Analysis, Sport Management Theory and Practice, and Introduction to Physical Activity and Public Health. Joe also supervises Masters students projects in the areas of sport management and sport policy.

Prior to joining Loughborough, Joe was a Programme Director and lecturer in sport management and marketing at the Unitec Institute of Technology (New Zealand) where he taught courses in sport marketing, management and social policy. He holds a PhD from the University of Otago (New Zealand).

Joe’s research covers three main areas:

  • The translation of sport policy into practice
  • Physical activity policy
  • Articulations of risk in policy


Paul Bretherton, PhD. Completed 2014. The Dynamics of Sport and Physical Activity Promotion at the Olympic Games.

Tony Halkyard, PhD, In progress. Strategic Management Processes in UK National Governing Bodies.

Yeon Kang, PhD, In progress. Diplomacy, International Relations and Sport.

Colette Sisofo, PhD, In progress. Integrity of Sport Organisations.

Carmen Horvat, PhD, In progress. Development and Evaluation of the Elite Sport Policy in Slovenia.

Journal Reviewer

British Journal of Sports Medicine

Journal of Sport Management

International Journal of Sport Policy and Politics

International Journal of Sport Management and Marketing

Qualitative Research in Sport and Exercise

Journal of Health Psychology

Educational Review

Journal of Public Health

Critical Policy Studies

Public Health Nutrition

Health Psychology and Behavioral Medicine


Co-investigator with Dr Cassie Phoenix et al. ESRC Seminar Series, More of the same is not enough: New directions in ageing and physical activity.£30,000

Edited Book

Piggin, J., Mansfield, L. and Weed, M. (2018) Routledge Handbook of Physical Activity Policy and Practice.

Guest Editor

Piggin, J. and Mansfield, L. (2016) Special Issue: Sport, Physical Activity and Public Health. In the International Journal of Sport Policy and Politics.

Book Chapters

Piggin, J. (2018) Concepts and Theories in Physical Activity Policy, Routledge Handbook of Physical Activity Policy and Practice.

Mansfield, L. & J. Piggin. (2016) Sport, physical activity and public health. International Journal of Sport Policy and Politics.

Piggin, J. (2014) Health Communication in the United Kingdom. Encyclopaedia of Health Communication. USA: Sage.

Piggin, J. (2013) Discourse Analysis and its Application to Sport Policy Analysis, In Ian Henry and Ling Mei Ko (Eds), The Routledge Handbook of Sport Policy. 23-32.


Piggin, J., Tlili, H., Souza, DL., Furtado, S., Milanez, M., Cunha, G., Louzada, BH. (2016) Food and Drink for Spectators at the Olympic and Paralympic Games: An evaluation of health and nutrition claims at Rio 2016.

Piggin, J. Tlili, H. & Louzada, B. (2017) Food and Drink for Spectators at the Euro 2016 Football Championship: An evaluation of health and nutrition claims.

Invited Talks

Piggin, J. (2017) Alcohol Concern. 2017: Hitting the bar - How can we promote healthy drinking in sporting settings? Cardiff, UK.

Piggin, J. (2017) Healthy Stadia. Catering Options At Sports Venues And Childhood Obesity Interventions, London, UK.

Piggin, J. (2017) Elevate Conference. How can we best promote physical activity within the UK? London, UK.

Piggin, J. (2016) Aspectos sociais do Esporte: Revolução ou mudança progressiva? Conference on Sport Science and Olympic and Paralympic Legacy. Universidade Federal de Minas Gerais, Brasil.

Piggin, J. (2015) Knowledge Production in the Field of Human Performance and Physical Activity, VI International Congress of Sport Pedagogy, Universidade Estadual de Maringá, Brasil.

Piggin, J. (2015) The global physical inactivity pandemic: an analysis of knowledge production, Université de Limoges Centre de Droit & d'Economie du Sport, Limoges, France.

Piggin, J. (2014) Designed To Move? Physical Activity Lobbying and the Politics of Productivity. International Conference on Sport and Leisure. National Taiwan Normal University.

Piggin, J. (2013) Rethinking the Physical Inactivity Pandemic. International Seminar on Ageing and Physical Activity: Rethinking Approaches. University of Exeter Medical School, England

  • Piggin, J. (2017) Rugby, risk and rhetoric: the trivialisation of injury data must end New Zealand Journal of Sports Medicine .
  • Piggin, J., Tlili, H. & Louzada, B. (2017) How does health policy affect practice at a sport mega event? A study of policy, food and drink at Euro 2016. International Journal of Sport Policy and Politics.
  • Piggin, J. & Bairner, A. (2017) An urgent call for clarity regarding England Rugby’s injury claims. Nordic Sport Science Forum
  • Piggin, J. & Hart, L. (2017). Physical activity advocacy in the UK: A multiple streams analysis of a hybrid policy issue, Leisure Studies.
  • Graeff, B., Bretherton, P. & Piggin, J. (2016) Atividade física e jogos olímpicos: reflexões a partir de Londres 2012 e Rio 2016. Ciência e Cultura 68 (2).
  • Bretherton, P., Piggin, J. & Bodet, G. (2016) Olympic sport and physical activity promotion: The rise and fall of the London 2012 mass participation 'legacy'. International Journal of Sport Policy and Politics. [Online First]
  • Piggin, J. & Pollock, A. (2016) World Rugby’s erroneous and misleading representation of Australian sports’ injury statistics. British Journal of Sports Medicine, [Online First]
  • Knox, E., Esliger, D., Piggin, J., Biddle, S. & Sherar, L. (2014) Accounting for sitting and moving: an analysis of sedentary behaviour in mass media campaigns. Journal of Physical Activity & Health.
  • Piggin, J & Bairner, A (2014) The global physical inactivity pandemic: An analysis of knowledge production. Sport, Education and Society.
  • Piggin, J. (2014) Designed to move? Physical activity lobbying and the politics of productivity
  • Piggin, J (2012) Turning health research into health promotion: A study of causality and 'critical insights' in a United Kingdom health campaign. Health Policy, 107, 296–303.
  • Piggin, J. & Lee, J. (2011) ‘Don’t mention obesity’: Contradictions and tensions in the UK Change4Life health promotion campaign. Journal of Health Psychology, 16(8), 1151–1164.
  • Piggin, J. (2010). Resistance is not futile: The effects of criticising New Zealand sport policy. International Journal of Sport Policy, 2, (1), 85-98.
  • Piggin, J., Jackson, S. & Lewis, M. (2009). Telling the Truth in Public Policy: An Analysis of New Zealand Sport Policy Discourse, Sociology of Sport Journal. 26, 3 462-482.
  • Piggin, J. Jackson, S. & Lewis, M. (2009). Knowledge, power and politics: Contesting ‘evidence-based’ national sport policy. International Review for the Sociology of Sport.44, 87-101.
  • Piggin, J., Jackson, S. & Lewis, M. (2007). Classify, Divide and Conquer: Shaping Physical Activity Discourse Through National Public Policy, New Zealand Sociology, 22(2) 274-293.

You can view a fuller publications list on the University Publications Database.