Centre for Productivity and Performance


Dr Christopher Wilson BSc (Warwick), MSc (York), PhD (UEA)

Photo of Dr Christopher Wilson

Senior Lecturer of Economics

Industrial economics; consumer behaviour

Chris is a Senior Lecturer in Economics at the School of Business and Economics at Loughborough University. Previously, he held an ESRC Postdoctoral Fellowship at Oxford University under Sir. John Vickers, and he completed his PhD at the ESRC Centre for Competition Policy at the University of East Anglia.

Chris’s research spans industrial organisation and behavioural economics, with particular interests in consumer information, consumer switching, advertising, and pricing. He has published in journals such as the RAND Journal of Economics, European Economic Review, International Journal of Industrial Organization, and Oxford Economic Papers. Chris has presented at numerous international conferences and several governmental departments.

Chris is also an enthusiastic teacher, having won several School-level teaching awards and been nominated for some wider University awards. 


Chris’s research focusses on the following inter-related topics:

1. Consumers’ information search activity

2. Consumers’ switching decisions and purchasing behaviour

3. Businesses’ pricing and advertising decisions

4. Consumer protection policy and competition policy

“False Advertising” (2018) with Andrew Rhodes, RAND Journal of Economics, vol.49, p.348-369 

"Default Effects, Transaction Costs and Imperfect Information" (2013) with Luke Garrod and Alistair Munro, Economics Letters, vol. 119(2) p.213-215 

“Market Frictions: A Unified Model of Search and Switching Costs” (2012) European Economic Review, vol. 56(6), p.1070-1086 

“Do Consumers Switch to the Best Supplier?” (2010) with Catherine Waddams Price, Oxford Economic Papers, vol.62 p.647-668. Reprinted in “Competition and Regulation in Electricity Markets” (2016), S. Eyre and M.G. Pollitt (Eds.), Elgar

“Ordered Search and Equilibrium Obfuscation” (2010) International Journal of Industrial Organization, vol.28 p.496-506