The initial two-year agreement will see hustl. become Lightning’s first-ever official period underwear sponsor as the team embark on attempting to secure a fourth championship crown.
hustl. high-performance underwear is specifically designed for active girls and women who are always on the move. It's made with a blend of natural and synthetic fibres, prioritising look, feel, style and functionality for athletes. The brand will also sponsor Lightning’s dress in the upper back position.
Vic Burgess, Lightning’s Head Coach, said: “Partnering with hustl. is an important step in empowering our athletes. Having reliable, comfortable period wear means our players can stay focused on their performance on the court.
“We’re proud at Loughborough University to break down barriers and this is another example of how we’re giving every athlete the confidence to play to their very best.”
Lisa Hill, Founder of hustl. added: “We design high-performance underwear to help women stay focused, confident, and able to compete at their best, so we’ve found a perfect partner in Loughborough Lightning.
“Their commitment to high-performance sport and athlete development is something we really admire, and we can’t wait to support the team both on and off the court in the coming months.”
For more information visit: www.wehustl.co.uk