The collaboration establishes boobydoo as the official sports bra partner for the three-time Netball Super League champions and sports bra fitting and retail partner for the wider university campus.
The partnership will see all athletes and staff benefit from tailored educational workshops and professional, personalised sports bra fitting services from the boobydoo team.
This initiative directly aligns with the mission of Loughborough’s recently launched, multi-million-pound Women in Sport Research and Innovation Hub, which seeks to revolutionise the women's sport ecosystem through cutting-edge research, innovation, and game-changing practice.
Vic Burgess, Head Coach, Loughborough Lightning, said: “We’re thrilled to be partnering with boobydoo. This collaboration is a great step forward for the programme, ensuring that our players have access to the very highest quality sports bras and supportive breast care.
“It goes without saying that when athletes feel comfortable and confident, it directly impacts their performance and wellbeing. Working together with boobydoo our players will be better placed to train well, recover well, and continue to compete at the highest level.”
Netball demands a lot of rigorous movement, meaning a sports bra is a vital piece of kit that should not be overlooked. By focusing on the correct fit, boobydoo will ensure every player has the necessary support to help them succeed at the top level.
This commitment is underpinned by offering athletes access to a wide range of high-performing sports bra brands and styles, guaranteeing that each athlete has the choice to select the correct support for their specific needs.
The partnership will also extend to the entire Loughborough Sport campus. Throughout the year, boobydoo will deliver comprehensive education and fitting days, accompanied by exclusive offers for Loughborough staff and students. This ensures that every woman on campus, regardless of her level of sporting activity, can benefit from the same professional expertise and high-performance support as the Lightning Squad.
Charly Rhodes, Director of Sports Brands at boobydoo, said: “Myself and the boobydoo team are delighted to celebrate this meaningful partnership with Loughborough Sport and Loughborough Lightning Netball.
“Not only are we supporting the elite netball athletes with unparalleled product choice, informed education and ongoing support from our fitting team, but we're also creating long-term breast health impact with the wider Loughborough Sport community of active women, from hobbyist to professional level, with our range of sports bra products and services.”