As part of the four-year agreement, Speedo will become the official performance kit provider for Loughborough’s elite swimming programme, strengthening the university’s position as a leader in competitive swimming.
All Loughborough athletes will wear Speedo apparel – namely swim caps and swim suits – at domestic and international competitions.
The new collaboration also extends to the grassroots level of sport with Speedo supporting Loughborough’s Swim School programme. This initiative will help nurture the next generation of swimmers by providing access to quality sporting equipment and further swimming resources.
Speedo will also have a strong presence at selected Loughborough and major swimming events throughout the year, engaging directly with athletes and the student community.
In addition, Speedo will play a significant role in the redevelopment of Loughborough’s swimming pool by contributing to the modernisation and sustainability of the world-class facility.
Once reopened in September 2025, the pool will feature a dedicated Speedo retail space in the reception area, offering swimwear, equipment, and accessories to students, athletes, and the wider community.
There will also be benefits to members of Loughborough Sport, including discounts and exclusive promotions.
Rich Ellis, Deputy Director of Sport (Head of Sport Commercial Partnerships and Facilities) at Loughborough University, said: “This partnership with Speedo is a natural fit for Loughborough’s long-term vision for performance sport and wider participation.
“Speedo’s reputation for quality and innovation aligns perfectly with our pursuit of excellence both in and out of the pool. We're thrilled to welcome them into the Loughborough sport community.”
Rob Ashcroft, Senior Vice President / Global Brand & Product Director at Speedo, added: “We are incredibly proud to announce this new partnership with Loughborough University, a global leader in sports education and home to one of Aquatics GB’s national training centres.
“Loughborough’s world-class programme has produced and continues to nurture some of Britain’s best swimming talent, and bringing their swimmers and facilities fully under the Speedo umbrella is a powerful statement of our commitment to the future of British swimming.
“Together, we will ensure athletes at every level have access to the very best innovation, support and performance swimwear to help them reach their full potential.”
For more information on swimming at Loughborough, visit: https://www.lboro.ac.uk/sport/sports/swimming/