The new agreement will see SIS Pitches continue to work closely with Loughborough Sport as part of a shared commitment to excellence and innovation across and beyond the university campus.
The working relationship includes SIS Pitches confirmed as the official stadium pitch partner of Loughborough Sport, the official sponsor of the men’s National League rugby union team, and the official sponsor of Loughborough Lightning Rugby.
Both organisations will continue to collaborate on a wide range of initiatives focused on business development, workforce opportunities, and sustainability.
The two institutions will explore international market development, particularly in the United States, through joint networking and event participation to showcase SIS Pitches’ expertise and Loughborough’s global sporting ecosystem.
Rich Ellis, Deputy Director of Sport (Head of Sport Commercial Partnerships and Facilities), said: “We’re thrilled to extend our long-standing working relationship with SIS.
“The latest designations reflect the breadth and depth of the partnership, strengthening SIS Pitches’ visibility and involvement across our elite and performance sport environment.
“The partnership will also further strengthen the links with Loughborough University’s academic research and innovation teams to deliver impactful and timely projects across a host of sectors.”
Joe Shaw, Commercial Director at SIS Pitches, added: “Renewing our partnership with Loughborough University builds on a long history of collaboration, from installing the water-based hockey pitch to developing the first hybrid cricket surfaces and trialling our sustainable pitch programme.
“This partnership is as much about sharing knowledge as it is about delivering surfaces, and initiatives such as the Grounds Management Forum, wider industry events, and access to experts across sport, science and business have brought that to life.
“We’re looking forward to the next phase with Loughborough Sport and continuing to push sporting innovation together.”
For more information on SIS Pitches, visit: www.sispitches.com