PhD graduate encourages us to grow, connect and share with new venture

Loughborough Design School graduate, Dr Rose Deakin is on a mission to reconnect communities through the joy of growing with her new venture, The Crop Club.

Born in The Studio, Loughborough’s incubation hub, The Crop Club aims to encourage people to grow their own food, share their knowledge and experiences, and promote biodiversity.

Inspired by her success growing food in containers while living in rented accommodation, Rose has applied her PhD knowledge in Sustainable Materials Selection to launch a range of sustainable grow your own kits for adults and children.

These kits feature sustainable gardening products, seeds and upcycled planter bags so that everybody can start growing regardless of space limitations. Seeds packs combine vegetables, herbs and edibles flowers to promote biodiversity.

To help get her business off the ground, Rose is set to launch a Crowdfunder campaign as part of Hugh Fearnley-Whittingstall’s War on Waste initiative.

Crowdfunder is platform used to raise money, awareness and support for various projects. It is a means of funding that allows individuals to realise their ideas with the power of the crowd.

Rose is very keen to engage people who are interested in directing the future of The Crop Club. To help make her venture a reality, pledges start from as little as £1, and rewards include early bird discounts on Rose’s gardening gear.

Rose’s Crowdfunder page is now live. Click here to make a pledge.

Campaign closes on 29 February.

Notes for editors

Press release reference number: PR 16/13

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Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, putting it among the best universities in the world, and was named University of the Year in the What Uni Student Choice Awards 2015.Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. It was 2nd in the 2015 THE Student Experience Survey and was named Sports University of the Year 2013-14 by The Times and Sunday Times. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

In September 2015 the University opened an additional academic campus in London’s new innovation quarter. Loughborough University London, based on the Queen Elizabeth Olympic Park, offers postgraduate and executive-level education, as well as research and enterprise opportunities.



Sophie Walker

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Telephone: 01509 222224

PR team

Telephone: 01509 222224