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EU Referendum: Discover what’s making the media headlines

A real time news audit of the EU Referendum by Loughborough University is lifting the lid on what media coverage the campaign groups, political parties and their key arguments are securing each week.

Academics from the University’s Centre for Research Communication and Culture have conducted news audits for every General Election since 1992.

The referendum audit is concentrating on the main news bulletins/programmes on BBC1, ITV, C4, C5 and Sky, and all the main daily national newspapers. Coverage is analysed weekly, and the first report is released on Monday 23 May at 12 noon.

The reports will provide commentary about the week’s coverage and systematic measurements of which campaign groups receive the most coverage, the proportion of negative and positive coverage, which issues receive greatest prominence and the amount of coverage overall given to the referendum.

The audit is being led by Professor David Deacon,  Professor John Downey, Dr Emily Harmer, Professor  James Stanyer and Professor Dominic Wring, from the Department of Social Sciences.

Speaking about the audit Professor Deacon said: “The media plays a crucial role in elections.  For most people it is their primary source of information when it comes to deciding how to vote.  Therefore being able to see who and what is making the headlines is very important.”

The team’s full reports and further analysis will be made available on the University’s EU Referendum web page.

Notes for editors

Press release reference number: PR 16/77

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Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, putting it among the best universities in the world, and was named the best in the country for its student experience in the 2016 THE Student Experience Survey. Loughborough was ranked 7th in The UK Complete University Guide 2017 and was also named University of the Year in the In the What Uni Student Choice Awards 2015.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

In September 2015 the University opened an additional academic campus in London’s new innovation quarter. Loughborough University London, based on the Queen Elizabeth Olympic Park, offers postgraduate and executive-level education, as well as research and enterprise opportunities.

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Professor David Deacon



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