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Loughborough University London student projects impress business leaders

A Loughborough University London project which challenges students to help solve real problems set direct by businesses has been praised by company partners.

All full time students at LU London get the opportunity  to take part in the innovative project, working alongside some of the country’s leading businesses including Foster + PartnersSpeedo and Cisco Systems.

Each company sets a group of students a specific problem, and they then have to work together to come up with solutions before pitching their ideas back to the business.

All company partners are invited to the LU London campus to hear first-hand the solutions the student teams have come up with.

Speaking about the project, Steve Swanson, lecturer in Sport Business at LU London, said: “It’s a real unique opportunity for our students, from all academic disciplines, to get experience of working direct with businesses, testing their team working, problem solving and communication skills.

“Through the project they get genuine feedback on their ideas and exposure to some of the biggest names in business.  Overall the feedback we have had from the companies and organisations involved in the project has been incredibly positive, they have been truly impressed by the quality of our students and their business acumen.”

Notes for editors

Press release reference number: PR 16/21

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts  please contact the press office on 01509 223491. Bookings can be made online via

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, putting it among the best universities in the world, and was named University of the Year in the What Uni Student Choice Awards 2015.Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. It was 2nd in the 2015 THE Student Experience Survey and was named Sports University of the Year 2013-14 by The Times and Sunday Times. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

In September 2015 the University opened an additional academic campus in London’s new innovation quarter. Loughborough University London, based on the Queen Elizabeth Olympic Park, offers postgraduate and executive-level education, as well as research and enterprise opportunities.



Judy Wing

PR Manager

Telephone: 01509 228697

PR team

Telephone: 01509 222224

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