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Loughborough Design School

Design for life gets funding boost

Loughborough University Design School students are set to benefit from a new scheme to fund research into design to help society.

The Design Star Consortium has been awarded £2.2million by the Arts and Humanities Research Council (AHRC) to fund 60 PhD researchers over the next five years. The award – which will be matched with a similar amount by universities – is one of 11 new long-term funding partnerships announced by the AHRC.

Design Star is led by the University of Reading in collaboration with Loughborough, Brighton, Goldsmiths and the Open University.

It is hoped the scheme will develop the design research leaders of the future, equipping them with the research skills and knowledge to improve design across sectors including environment, transport, democratic participation, science and technology, healthcare, and creative production.

Along with five leading university design departments, the consortium includes members from government, business and public sector services who all hope to benefit from access to high-quality design research, including the core partners:

  • West Berkshire NHS Primary Care Trust
  • Milton Keynes Council
  • Policy Connect
  • Spy Design
  • Maybourne Projects Ltd
  • The V&A
  • Design Museum
  • Monotype
  • Intel Labs
  • Microsoft Research

Neil Mansfield, Professor of Human Factors Engineering at Loughborough University, said: “Design Star represents a significant opportunity for ambitious researchers at the Loughborough Design School.  By partnering with other leading UK university design departments, our doctoral students will benefit from interaction with researchers using a diverse range of design approaches, methods and applications.  Likewise, students from partner universities will benefit from Loughborough’s distinctive expertise in, for example, ergonomics, transport, and sustainable design.

“We expect to recruit the first of our new intake of AHRC Design Star PhD students in 2014, and will continue to recruit into the scheme at Loughborough and our partners for a total of five years.”

Professor Sue Walker from the University of Reading, who led the bid added: “Britain has built a global reputation on great design – from Stevenson’s Rocket to the Tube map, the Mini and, more recently, the award-winning ‘’ website.  By helping the next generation of design researchers, we hope to create a new wave of design innovation.

“We are delighted that AHRC has agreed to fund Design Star.  We believe our students will become design researchers who are confident in tackling real-world problems through working in teams that cross traditional subject disciplines, and in communicating widely about what they do.

“By studying the history, theory and practice of design, they will be able to carry out the very best kind of research – that which leads to improvements in the ways we live our lives every day.”


Notes for editors

Press release reference number: PR 13/198

  1. Research in the Loughborough Design School is vibrant and world class, attracting external funding exceeding £3 million each year and is dedicated to advancing knowledge in a wide range of areas by combining appropriate specialists and facilities from a particularly broad spectrum of designers. There are well established strengths in user-centred design, design technology, human factors, sustainable design, transport and safety research, design education, and design engineering.
  2. Brighton’s Faculty of Arts has played a significant role in design and design historical research since the late 1970s with its first doctorates in these fields. More recently, complementing research into design policy, design education, design management and innovation, sustainability and the design profession, much design research at Brighton has been characterized by inter-disciplinary investigations in science and engineering, medicine and business, and architecture and the environment.
  3. Design at Goldsmiths is renowned for its research in sustainability, interaction design, design learning and assessment, critical practice and design futures. Operating in the midst of distinctive social science, humanities and arts Departments, it has a distinct critical edge in its recognition of the ways design is implicated in cultural formation and the concomitant responsibility of designers in these processes.
  4. Design at the Open University has established an outstanding reputation for innovation in research and distance learning since its foundation in 1969. The department's research is characterised by a focus on the more generic aspects of design across disciplines – for example, processes, grammars, modes of thinking, management, and decision-making – which play out across our key thematic areas in sustainable design, complexity, and design processes and products.
  5. The Department of Typography & Graphic Communication at the University of Reading has an international reputation for research in the theory, history and practice of ‘design for reading’. Since the late 1960s, it has developed an entirely new university discipline that blends an understanding of language, the craft tradition of printing and newer digital technologies, perception, aesthetics, project management, social and economic history, education and the graphic arts. The Department’s excellence was affirmed in 2012 through a Queen’s Anniversary Prize marking ‘a world-leading centre of typographic teaching and research’.
  6. The Arts and Humanities Research Council (AHRC) funds world-class, independent researchers in a wide range of subjects: ancient history, modern dance, archaeology, digital content, philosophy, English literature, design, the creative and performing arts, and much more. This financial year the AHRC will spend approximately £98m to fund research and postgraduate training in collaboration with a number of partners. The quality and range of research supported by this investment of public funds not only provides social and cultural benefits but also contributes to the economic success of the UK.
  7. Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

    It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. It has been voted England's Best Student Experience for six years running in the Times Higher Education league, and in recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

    It is a member of the 1994 Group of 11 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.


Pete Castle
University of Reading press office
T: 0118 378 7391

Judy Wing
Senior PR Officer
Loughborough University
T: 01509 228697

PR team

Telephone: 01509 222224