Scholarly Communications

Outreach

Getting your research noticed

Publishing your work is one thing, but publicising it is just as important to ensure it is discovered, read, cited and used.  Use our checklists to ensure your research is as visible as it can be.

Go open access

Not everyone has access to subscription journals.  Make sure your paper is as open as possible.  Submit your paper to the Institutional Repository via LUPIN within 3 months of the date of acceptance and they will do the rest.

Publish your data alongside your research

Early research indicates that papers published alongside their datasets are more highly cited than those that are not.  Publishing your data gives readers two routes in to your research and also improves the reproducibility of your research.  Loughborough’s Data Repository makes this easy to do.

Promote your work on social media

Evidence proves that promoting your work after publication improves visibility and citedness.  Use Twitter, blogs, profile tools (LinkedIn, ResearchGate, Academia.edu) and reference managers (Mendeley, CiteULike). Check out this comparison of academic networking sites.  

Add legal links to your work on ResearchGate and Academia.

Often the agreement you sign with your publisher will not allow you to upload your accepted manuscript to ResearchGate or Academia even if you are allowed to upload it to an Institutional or Subject Repository. With Academia, it is possible to provide a link to the Institutional Repository version of your paper (and therefore the pointing to the publisher version). However, ResearchGate does not support linking.  It is possible to add a Word or PDF file to ResearchGate which includes a link to the Institutional Repository version of your paper.  However, a recent change in the ResearchGate Terms of Service prevents users from posting content "whose primary purpose is to drive Users to links outside of ResearchGate".  It is unclear whether ResearchGate would view such a document in this way. 

Whilst engaging with ResearchGate and Academia is extremely beneficial in terms of networking, visibility and discovery, do be aware that ResearchGate and Academia are commercial sites, with some concerning Terms of Service, and not alternatives to using the Institutional Repository.  See an interesting overview of Researchgate and Academia, their benefits and drawbacks from the University of California.

Write for "The Conversation"

Loughborough is now a member of The Conversation, a news, analysis and commentary website centred on academic-led content.  It offers you an additional platform through which you can raise the profile of your research. 

Add your latest paper to your email signature.

IT services have created an easy way to do this. See the guide on Adding publications to your email signature.

Run a Digital Identity Healthcheck to see how visible you are online

This Guide provides some ideas for how you might check how you are perceived online.  The section on assessing the impact of your research will also help.

Take hard copies of your papers and circulate at conferences

This is one of a number of tips from Loughborough academic Professor Li-Puma.

Judiciously self-cite to kick-start interest in your work. Do not over self-cite!

It is common for scholars to build upon their own work and to cite their earlier papers.  There is evidence that this can have a positive effect on future citations by increasing the opportunities for readers to discover your work.  Excessive self-citation is, of course, bad practice and should be discouraged.  Some citation analyses exclude self-cites.