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Loughborough graduate entrepreneur competes in the IBM SmartCamp Global Final

A Loughborough graduate is behind the only start up in the UK to reach the SmartCamp Global Finals to compete for the title of IBM Global Startup of the Year. Peter Janes (BSc Sport and Exercise Science, 2002) launched Shopa in August 2012, having previously built and sold The Post Network, a content distribution platform with fellow Loughborough graduates Paul Stewart and Charlie Cooper.

Shopa is a rewards network that provides members with cash rewards whenever they buy and share from over 150 million products. Its members can discover popular products and earn cash when they buy or share them with friends. The solution highlights a step change in word-of-mouth marketing on digital platforms and offers higher cash rewards for members with large followings.

IBM SmartCamps enable startups to take advantage of mentoring opportunities; learn from thought leaders; and network with serial entrepreneurs, investment firms, academic institutions, and industry and technology experts.

After winning both the judges and the People’s Choice Awards at the IBM SmartCamp UK finals and then the European finals in October 2013, Shopa is now representing Europe at the Global Start-up finals in California. Shopa joins the seven other finalists (from 7,000 initial companies) from around the world, representing Latin America, North America, Eastern Europe, Israel, Australia and Southeast Asia.

Shopa is also in contention for the Global People’s Choice Award, which is given to the startup with the highest number of votes by the general public. Votes can be cast on the IBM SmartCamp website. The IBM SmartCamp Global Champion and People’s Choice will be revealed on 6 February.

Peter Janes, Chief Executive of Shopa, said: “It’s an honour to have won over not only the judges, to become the European finalist, but also the audience, to win the People’s Choice Award. This is an invaluable opportunity to expand Shopa’s collaboration with IBM and its network of partners and experts. We’re now gearing up to put our all into the IBM SmartCamp Global Finals.”

Professor Steve Rothberg, Pro Vice Chancellor for Enterprise at Loughborough University said: "I congratulate Peter on his achievements which reinforce our strong tradition of student and graduate enterprise. I wish him the very best of luck in the IBM SmartCamp Global Finals.”

Notes for editors

Press release reference number: PR 14/08

About Shopa (

Founded by Loughborough University graduate Peter Janes in 2012, Shopa offers an innovative way to shop online, and get rewarded for sharing your recommendations. Shopa pulls in millions of products from thousands of retailers and brands into one place. The company has received several awards for innovation and is currently in the global finals of IBM Smart Camp. Vote for Shopa for the People’s Choice Award.

Follow Shopa on twitter.

About Loughborough University

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year title in 2008-09 and has been named Sports University of the Year 2013-14 by The Times and Sunday Times. Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and has been voted England's Best Student Experience for six years running in the Times Higher Education league. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.


Anna Leather
Marketing Manager (Enterprise)
Loughborough University
T: 01509 223445

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