Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

School of Business and Economics

School staff

Photo of Dr Wilson, Christopher

Dr Christopher Wilson BSc (Warwick), MSc (York), PhD (UEA)

Senior Lecturer of Economics

  • Profile
  • Research
  • Featured publications

Module Organiser:

ECB002 : Intermediate Microeconomics (Semester 1) 
ECC001 : Developments in Microeconomics (Semester 2)


Chris is a Senior Lecturer in Economics at the School of Business and Economics at Loughborough University. Previously, he held an ESRC Postdoctoral Fellowship at Oxford University under Sir. John Vickers, and he completed his PhD at the ESRC Centre for Competition Policy at the University of East Anglia.

Chris’s research spans industrial organisation and behavioural economics, with particular interests in consumer information, consumer switching, advertising, and pricing. He has published in journals such as the European Economic Review, International Journal of Industrial Organization, and Oxford Economic Papers. Chris has presented at numerous international conferences and several governmental departments.

Chris is also an enthusiastic teacher, having won several School-level teaching awards and been nominated for some wider University awards. He is a co-founder of the SBE Teaching Forum to help lecturers share their teaching skills.

Finally, Chris is an Economics Undergraduate Programme Director and has played a large role in several recent changes to introduce more transferable skills and flexibility within the School’s economics degrees.

Chris’s research focusses on the following inter-related topics:

1. Consumers’ information search activity

2. Consumers’ switching decisions and purchasing behaviour

3. Businesses’ pricing and advertising decisions

4. Consumer protection policy and competition policy

"Nonlinear Pricing and Tariff Differentiation: Evidence from the British Electricity Market" (2014) with Steve Davies and Catherine Waddams Price, Energy Journal, vol.35 (1) p.55-77

"Default Effects, Transaction Costs and Imperfect Information" (2013) with Luke Garrod and Alistair Munro, Economics Letters, vol. 119(2) p.213-215

“Market Frictions: A Unified Model of Search and Switching Costs” (2012) European Economic Review, vol. 56(6) p.1070-1086

“Advertising, Search and Intermediaries on the Internet: Introduction” (2011) Economic Journal (Feature Introduction), vol.121 p.F291-F296

“Do Consumers Switch to the Best Supplier?” (2010) with Catherine Waddams Price, Oxford Economic Papers, vol.62 p.647-668. Reprinted in “Competition and Regulation in Electricity Markets” (2016), S. Eyre and M.G. Pollitt (Eds.), Elgar


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