Dr Sahar Mousavi
Lecturer in Marketing
Dr. Sahar Mousavi is a Lecturer in Marketing at the School of Business and Economics, Loughborough University. Before joining Loughborough University in 2017, Sahar was a Lecturer in Marketing at the University of Manchester, UK. She received her Ph.D. in Marketing from the Alliance Manchester Business School, The University of Manchester and her MBA from the University of Birmingham, UK.
Dr. Mousavi serves as a reviewer for the Journal of Product and Brand Management and has been an ad-hoc reviewer for European Journal of Marketing and Journal of Marketing Management. Sahar has also served as reviewer, discussant, and session chair for various academic conferences.
Sahar is the Marketing and Communications Manager at Centre for Service Management at Loughborough University.
Dr. Mousavi main research interests lie at customers’ engagement in social media and virtual communities, branding, and customer service experience.