Cynthia joined Loughborough Business School in May 2018 as a University Excellence 100 Lecturer in Finance. Prior to that, she held a post doctoral research post at the University of Reading.
Cynthia holds a PhD in Real Estate Finance, an MPhil in Land Economy Research from the University of Cambridge, UK, and a bachelor’s degree in Financial Management from the Huazhong University of Science and Technology, China.
Cynthia’s research revolves around understanding human and firm behaviours in decision making. Her research spans the areas of corporate finance, behavioural economics and finance, real estate economics and finance, and experimental economics.
She is a Fellow of The Higher Education Academy.
Cynthia’s research revolves around understanding human and firm behaviours in decision making. Her research expertise and interests cover corporate finance, behavioural economics and finance, real estate economics and finance, and experimental economics. Her recent publications include articles in European Financial Management, Journal of Financial Research, Journal of Business Research, and International Review of Financial Analysis.
- Cynthia M. Gong, Xindan Li, Di Luo, Huainan Zhao, The bias of growth opportunity, European Financial Management, 2022, 28(4), 926-963.
- Cynthia M. Gong, Di Luo, Huainan Zhao, Liquidity risk and the beta premium, Journal of Financial Research, 2021, 44(4), 789-814.
- Pu Gong, Zhuzhu Wen, Xiong Xiong, Cynthia M. Gong, When do investors gamble in the stock market? International Review of Financial Analysis, 2021, 74, 101712.
- Cynthia M. Gong, Colin Lizieri, Helen Bao, “Smarter information, smarter consumers”? Insights into the housing market, Journal of Business Research, 2019, 97: 51-64.
- Ting Hu and Cynthia M. Gong, Does reference point matter in the leverage–return relationship? Evidence from the US stock market, Applied Economics, 2018, 50(21): 2339-2355.