About the University

Our visual identity

Following recent consultation on updating the University's visual identity, feedback from our stakeholders has been generally positive in relation to the new proposals and we will shortly begin roll out of the new logo, a simplified version of the University coat of arms.

Proposed Loughborough University logoProposed Loughborough University London logo

Updating the visual identity is just one element of a step change in reputation strategy focused on growing and improving Loughborough University’s capacity and influence, one of the four themes of the  University’s Strategic Plan – Building Excellence. This updating is much broader than logo development and is about ensuring that Loughborough can successfully compete in an increasingly global environment but we recognise that the logo is important to all those who care passionately about the University. We have listened to the things that matter to our community in relation to heritage and pride. The new identity takes us back to our roots but in a modern context that provides the online flexibility we need. The new logo will work alongside a more strategic use of the existing University coat of arms and provides us with a way of maximising our heritage on and offline whilst offering digital versatility and congruence.

A few common themes came through in the feedback relating to use of the accent pink colour which was introduced in 1996. The pink remains an important part of our colour palette and has been used to provide a link between Loughborough and the new Loughborough University London campus, and we remain committed to using it in our materials and online. When included in the new logo (which we tested) the consensus was that it didn’t work. It will however remain a primary colour that will remain strongly embedded in our materials.

A significant number of people expressed interest in knowing more about the origins and symbolism of the elements used in the logo which have been taken from the coat of arms. We intend to build this in to our messaging and make more of our history online to help us tell Loughborough's story more widely.

We very much appreciate feedback that has been shared with us and we will be rolling out a broader engagement initiative in the autumn to help us to capture creativity and ideas from all parts of our community on a regular basis. This will ensure we can harness student, staff and alumni talent in positive ways to tell our story and build our reputation. We believe that the passion, innovation and achievement which characterise this special University are at the core of what our story is all about. Thank you for engaging with us and for your ongoing support.