Global Buzz - The GaWC Monthly Monitor

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Global Buzz - March 2010

Global Buzz is an ‘immediate measure' of globalization: it indicates levels of global activity that are happening within selected cities over a given month. This short-term measure allows cities to be closely monitored over time. Results are produced for 62 cities in the form of % global buzz occurring in each city.

The first results were released for September 2009; here we release the results for March 2010 and the sixth set of monthly change results. There are two tables below that provide the detailed levels of Global Buzz and the monthly change.

Main points:

  • There is a general change in this month's results: the overall gradient from first to last is much flatter. In fact six of the cities that featured in February's top ten for global buzz are now recorded among the ten main losers of buzz from February to March. For instance, although Hong Kong retains its number one slot and Singapore returns to second place, these cities are the second most and fourth most % buzz losers during the month of March.
  • The biggest loser is Bangkok, reversing its position as biggest gainer last month. However, the latter was much greater than the former so that the city maintains a top ten position at 5th.
  • The other recent big gainer, Dubai, maintains its top ten position: the city drops from 8th to 9th .
  • New York and London leapfrog Bangkok into 3rd and 4th position respectively; the big winner of the regular top ten cities is London rising from 7th on the back of the second highest rise in % buzz. New York is the fourth highest % buzz riser.
  • The big riser this month is Rome , a newcomer to the top ten at 8th from 26 th position, it records the highest % change in global buzz over the month.
  • US cities feature prominently near the top of the % buzz change list; as well as New York in fourth position, Washington is 3rd allowing it to join the top 10 global buzz cities. In terms of change Chicago is 5th, Dallas 7th , Miami 8th, Houston 10th, Boston 11th, and San Francisco 16th. These cities are all now firmly located is approximately the top third of the global buzz ranking with Los Angeles.


GLOBAL BUZZ - TABLES March 2010xla file


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