Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

Programme Specifications

Programme Specification

MA Social Media and Political Communication

Academic Year: 2019/20

This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.

This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our Terms and Conditions of Study.

This specification should be read in conjunction with:

  • Summary
  • Aims
  • Learning outcomes
  • Structure
  • Progression & weighting

Programme summary

Awarding body/institution Loughborough University
Teaching institution (if different) N/A
Owning school/department School of Social Sciences
Details of accreditation by a professional/statutory body

N/A

Final award MA
Programme title Social Media and Political Communication
Programme code SSPT53
Length of programme One year full-time
UCAS code N/A
Admissions criteria

MA - http://www.lboro.ac.uk/SSPT53

Date at which the programme specification was published Thu, 22 Aug 2019 15:06:11 BST

1. Programme Aims

To enable students to gain a systematic knowledge of research and practice at the nexus of social media, political influence, and political power.

To develop students' skills and competencies in a comprehensive range of research methods and techniques relevant to the investigation of media communications and related disciplines.

2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:

QAA Subject Benchmark Statement: Communication, Media, Film and Cultural Studies: Draft for consultation, April 2016: http://www.qaa.ac.uk/en/Publications/Documents/SBS-Communication-Media-Film-and-Cultural-Studies-consultation-16.pdf

SEEC Credit Level Descriptors for Higher Education 2016: http://www.seec.org.uk/wp-content/uploads/2016/07/SEEC-descriptors-2016.pdf

UK QAA Quality Code for Higher Education, 2014, Part A: Setting and Maintaining Academic Standards: http://www.qaa.ac.uk/assuring-standards-and-quality/the-quality-code/quality-code-part-a

Loughborough University Academic Quality Procedures Handbook: http://www.lboro.ac.uk/services/registry/pqtp/aqphandbook/

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of this programme students should be able to demonstrate: 

K1. Systematic understanding of knowledge at the forefront of scholarship in the relationships between social media and political communication.

K2. Comprehensive understanding of techniques applicable to students’ own research and scholarship on social media and political communication

K3. Originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the field of social media and political communication.

K4. Conceptual understanding that enables the student to evaluate critically current research and advanced scholarship in the field of social media and political communication and to evaluate methodologies and develop critiques of them and, where appropriate, to propose new hypotheses.

K5. The ability to critically synthesise material from a range of sources, including primary sources.

K6. The ability to critically examine the links between theories, evidence and explanation in political communication research.

3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of this programme students should be able to:

C1. Use ideas at a high level of abstraction, develop critical responses to existing theoretical discourses, methodologies or practices and suggest new concepts or approaches in the field of social media and political communication.

C2. Design and undertake substantial investigations to address significant areas of theory and/or practice in the field of social media and political communication and select appropriate advanced methodological approaches and critically evaluate their effectiveness.

C3. Flexibly and creatively apply knowledge in unfamiliar contexts, synthesise ideas or information in innovative ways and generate transformative solutions in the field of social media and political communication.

C4. Undertake analysis of complex, incomplete or contradictory evidence/data and judge the appropriateness of the enquiry methodologies used in the field of social media and political communication.

C5. Interpret industry data and policy documents.

b. Subject-specific practical skills:

On successful completion of this programme students should be able to:

P1. Engage with major thinkers, debates and intellectual paradigms, productively employ insights in the form of essays, case studies, reports, and/or student research blogs containing text, images, infographics, and video.

P2. Work effectively in teams to mind map the main themes of topic areas in social media and political communication.

P3. Present effectively in class the results of analysis, using presentation software.

P4. Work effectively as a member of a team on social media data analysis and/or designing a simulated online campaign.

c. Key transferable skills:

On successful completion of this programme students should be able to:

T1. Critically evaluate a range of academic and public communication sector case studies and sources and apply these evaluative skills as if working as a professional in the public communication sector.

T2. Communicate effectively to specialist and non-specialist audiences in the public communication sector.

T3. Effectively design online campaigns as if working in the public communication sector.

T4. Plan, organise and manage, with appropriate supervision, a significant self-directed project.

T5. Work flexibly, creatively and independently, displaying a high degree of self-direction and initiative.

T6. Use skills and abilities expected of a professional in the public communication sector.

4. Programme structure

SOCIAL MEDIA AND POLITICAL COMMUNICATION SSPT53

 

 

COMPULSORY MODULES (Total modular weight 135)

Code

Module Title

Modular Weight

Semester

SSP306

Social Media and Political Communication

15

1

SSP307

Data, Power, and Democracy

15

2

SSP323

Marketing Politics

15

1

SSP352

Key Debates in Social Media and Political Communication

10

1+2

SSP503

Researching Communication 1: Media Users and Cultural Institutions

15

1

SSP317

Researching Communication 2: Texts and Digital Platforms

15

2

SSP396

SSP396 Dissertation in Social Media and Political Communication

50

1+2

 

OPTIONAL MODULES (combined modular weight 45)

One optional module must come from semester 1 and two must come from semester 2.

Code

Module Title

Modular Weight

Semester

SSP308

Political Psychology

15

2

SSP318

Digital Economies

15

1

SSP302

Media and Cultural Industries: Political Economy and Public Policy

15

1

SSP319

Digital Cultures

15

2

SSP303

The Politics of Representation

15

2

SSP316

Media and Cultural Work: Inequality and Discrimination in the Creative Industries

15

2

SSP304

Introduction to Strategic Communication

15

1

SSP301

Understanding Modern Media

15

1

SSP324

Cultural Memory and the Heritage Industries

15

2

 

5. Criteria for Progression and Degree Award

In order to be eligible for the award, candidates must not only satisfy the requirements of Regulation XXI but are also required to accumulate the following: 

(i) PGCert – 60 credits from modules other than SSP396 Dissertation. 

(ii) PGDip – 100 credits from modules other than SSP396 Dissertation and not less than 40% in the remaining modules. 

(iii) MA – 150 credits and not less than 40% in the remaining modules.

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

This section relates to undergraduate degrees only.

Prospective students

Information on studying at Loughborough University, including course information, facilities, and student experience.

Find out more »

1. Select programme specification
2. Save specification as a PDF
3. Print PDF