Loughborough University
Leicestershire, UK
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Loughborough University

Programme Specifications

Programme Specification

MSc Sport Business and Innovation

Academic Year: 2020/21

This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.

This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our Terms and Conditions of Study.

This specification should be read in conjunction with:

  • Summary
  • Aims
  • Learning outcomes
  • Structure
  • Progression & weighting

Programme summary

Awarding body/institution Loughborough University
Teaching institution (if different)
Owning school/department Loughborough University in London
Details of accreditation by a professional/statutory body
Final award MSc
Programme title Sport Business and Innovation
Programme code LLPT52/LLPT53
Length of programme 1 year up to 4 years
UCAS code N/a
Admissions criteria

MSc Full time: http://www.lboro.ac.uk/LLPT52

MSc Part time: http://www.lboro.ac.uk/LLPT53

Date at which the programme specification was published Thu, 25 Jun 2020 17:16:17 BST

1. Programme Aims

  • Use action based learning to develop insight into the knowledge and skills required for  innovation in the sports industries
  • Develop the critical analysis skills required to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sports industry
  • To develop a critical understanding of the dynamics of the sport business sector
  • To provide students with the skills of advanced networking and team working in order to compete in a rapidly changing business environment

2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:

  • UK Quality Code for Higher Education, The Quality Assurance Agency for Higher Education, April 2012, especially Part A: Setting and maintaining academic standards:
    • The Frameworks for Higher Education Qualifications in England, Wales and Northern Ireland (FHEQ), the QAA, August 2008
    • Master’s Degree Characteristics, the QAA, March 2010
    • The Higher Education Credit Framework for England, the QAA, August 2008
  • The Quality Code, Part B: Assuring and enhancing academic quality
    • Chapter B1: Programme Design, Development and Approval
    • Chapter B3: Learning and Teaching
    • Chapter B4: Enabling student development and achievement
    • Chapter B6: Assessment of students
  • Subject benchmark for the Hospitality, Leisure, Sport and Tourism group


  • Master’s Degree Subject Benchmark for Business and management, the QAA, 2007

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of this programme, students should be able to demonstrate knowledge and understanding of…

  • K1 key concepts and theories associated with business innovation and entrepreneurship
  • K2 the nature of the international sports markets and the operating environment of sport industries

3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of this programme, students should be able to…

  • C1 understand and apply concepts and theories relevant to the sport business sector
  • C2 critically analyse business strategy and practice
b. Subject-specific practical skills:

On successful completion of this programme, students should be able to…

  • P1 conduct a market/company analysis
  • P2 Analyse and evaluate the business strategy of a sport organisation/business
  • P3 Identify and evaluate the resource requirements for new businesses
  • P4 Design, conduct and evaluate a small scale research project
c. Key transferable skills:

On successful completion of this programme, students should be able to…

  • T1 Manage their own self-directed learning
  • T2 Communicate effectively both in writing and orally
  • T3 Demonstrate skills in the use of information technology
  • T4 Demonstrate skills in data analysis
  • T5 Work effectively as part of a team

4. Programme structure

Semester One

Compulsory Modules (60 credits)



Modular Weight


 Sports Business and Innovation



Organisational Behaviour in the Sport Industry



Sport Business Statistics and Analytics



Research and Insights into Sport Business


Semester Two

Compulsory Modules (45 credits)



Modular Weight


Collaborative Project



New Media and Analytics for Sport Business



Sport Economics and Law


Optional Modules (students should select 15 credits)



Modular Weight


Sport Marketing



Digital Sport Technologies: Evolution and Application



Sport Integrity


Semester Three

Compulsory Module (60 credits)



Modular Weight




5. Criteria for Progression and Degree Award

In order to be eligible for the award, candidates must satisfy the requirements of Regulation XXI.

All modules available in the Special Assessment Period (SAP) unless specified in the Module Specification.

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

Not Applicable

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