Loughborough University
Leicestershire, UK
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Loughborough University

Programme Specifications

Programme Specification

PG Cert Storytelling (February 2021 Intake)

Academic Year: 2020/21

This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.

This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our Terms and Conditions of Study.

This specification should be read in conjunction with:

  • Summary
  • Aims
  • Learning outcomes
  • Structure
  • Progression & weighting

Programme summary

Awarding body/institution Loughborough University
Teaching institution (if different) N/A
Owning school/department School of Design and Creative Arts
Details of accreditation by a professional/statutory body


Final award PG Cert
Programme title Storytelling
Programme code ACPT19
Length of programme 2 semesters
UCAS code N/A
Admissions criteria
Date at which the programme specification was published Wed, 23 Dec 2020 11:18:59 GMT

1. Programme Aims

  • To help students develop an intellectual understanding of the field of Applied Storytelling, alongside vocational and professional skills, enabling students to reflect maturely on the intricate connections between theory and practice.
  • To promote the development of students’ organisational and collaborative skills required to use Applied Storytelling across a range of sectors, alongside less tangible creative skills such as imagination, empathy and problem solving through practice-based learning and involvement in live projects.
  • To challenge students’ expectations, preconceptions and address their limitations in storytelling by exposing them to global and/or transdisciplinary practices within a dynamic Design and Creative Arts community.
  • To enable students to become independent scholars/practitioners in storytelling, with a view to preparing them for future study or practice.

2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:

The Framework for Higher Education Qualifications (FHEQ)

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of this programme, students should be able to demonstrate comprehensive knowledge and understanding of

K1 The myriad ways storytelling takes place in contemporary society and its potential as an applied art form in global, contemporary and transdisciplinary contexts.

K2 Methods and techniques for collaborative and transdisciplinary working in Applied Storytelling, with critical awareness of these.

K3 Key theoretical framings and debates in Applied Storytelling.

K4 The concepts and inter-relationships between theory and practice within the context of applied storytelling.

3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of this programme, students should be able to:

 C1 Analyse storytelling processes and events, deciphering the social, cultural, political and economic tensions within.

C2 Apply knowledge and an awareness of storytelling in historical and contemporary contexts to storytelling practice.

C3 Present ideas persuasively and engagingly to a range of audiences.

b. Subject-specific practical skills:

On successful completion of this programme, students should be able to:

P1 Create engaging and challenging Applied Storytelling work, independently and with others.

c. Key transferable skills:

On successful completion of this programme, students should be able to:

T1 Work collaboratively and independently, identifying the need to resolve conflict and engage with new ideas, and develop a resilient personal arts practice.

T2 Demonstrate professional practice through openness, accountability, autonomy, active engagement and organisation.

4. Programme structure

Semester 2

Compulsory modules






Research Methods for Storytelling




Storytelling and the Digital




Semester 3

Compulsory Modules






Developing Professional Practice for Storytelling



Thinking about Storytelling




5. Criteria for Progression and Degree Award

In order to be eligible for the award of PG Cert, candidates must satisfy the requirements of Regulation XXI.

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

Not applicable

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