Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

Programme Specifications

Programme Specification

MA Storytelling

Academic Year: 2020/21

This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.

This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our Terms and Conditions of Study.

This specification should be read in conjunction with:

  • Summary
  • Aims
  • Learning outcomes
  • Structure
  • Progression & weighting

Programme summary

Awarding body/institution Loughborough University
Teaching institution (if different) N/A
Owning school/department School of Design and Creative Arts
Details of accreditation by a professional/statutory body


Final award MA (PG Dip., PG Cert. as exit awards only)
Programme title Storytelling
Programme code ACPT15 (FT) / ACPT16 (PT)
Length of programme 1 year FT; 3 year PT
UCAS code N/A
Admissions criteria
Date at which the programme specification was published Mon, 22 Jun 2020 15:43:58 BST

1. Programme Aims

  • To help students develop an intellectual understanding of the field of Applied Storytelling, alongside vocational and professional skills, enabling students to reflect maturely on the intricate connections between theory and practice.
  • To promote the development of students’ organisational and collaborative skills required to use Applied Storytelling across a range of sectors, alongside less tangible creative skills such as imagination, empathy and problem solving through practice-based learning and involvement in live projects.
  • To challenge students’ expectations, preconceptions and address their limitations in storytelling by exposing them to global and/or transdisciplinary practices within a dynamic School of Design and Creative Arts.
  • To enable students to become independent scholars/practitioners in storytelling, with a view to preparing them for future study or practice.

2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:

The Framework for Higher Education Qualifications (FHEQ)

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of this programme, students should be able to demonstrate comprehensive knowledge and understanding of:

K1 The myriad ways storytelling takes place in contemporary society and its potential as an applied art form in a global, contemporary and transdisciplinary contexts.

K2 Methods and techniques for collaborative and transdisciplinary working in Applied Storytelling, with critical awareness of these.

K3 Advanced scholarship in Applied Storytelling with, mastery of key theoretical framings and debates.

K4 The concepts and inter-relationships between theory and practice within the context of applied storytelling.

K5 The multifaceted modes of storytelling and a critical awareness of storytelling as a knowledge system.

3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of this programme, students should be able to:

C1 Critically analyse storytelling processes and events, deciphering the social, cultural, political and economic tensions within.

C2 Apply a systematic knowledge and critical awareness of storytelling in historical and contemporary contexts to storytelling practice.

C3 Present ideas persuasively and engagingly to a range of audiences.

C4 Apply advanced research methods, in preparation for future careers in an academic or practice-based context.

b. Subject-specific practical skills:

On successful completion of this programme, students should be able to:

P1 Create engaging, challenging and transformative Applied Storytelling work, independently and with others both fellow students and external stakeholders.

P2 Demonstrate mastery in working collaboratively in applied storytelling contexts.

P3 Demonstrate self-direction and originality in managing the demands of complex applied storytelling work, demonstrating proficiency in community-engagement, leadership and project management.

P4 Work across typical disciplinary boundaries in innovative ways.

c. Key transferable skills:

On successful completion of this programme, students should be able to:

T1 Work collaboratively and independently, identifying the need to resolve conflict and engage with new ideas, and develop a resilient personal arts practice.

T2 Present unconventional ideas in complex and unpredictable situations.

T3 Demonstrate professional practice through openness, accountability, autonomy, active engagement and organisation.

T4 Exercise the independent learning ability required for continuing professional development working in the arts sector.

4. Programme structure

Semester 1

Compulsory modules  (45 credits) 





Research Methods for Storytelling



Translating Theory into Practice



Storytelling and the Digital



Optional Modules (Students should select 1 module (15 credits))  





Developing Professional Practice for Storytelling



Arts Management


Semester 2

Compulsory modules  (45 credits) 





Interdisciplinary Project



Thinking About Storytelling


Optional modules  (Students should select 1 module (15 credits)) 





Performance for Heritage and Education



Performative Writing


Semester 3

Compulsory modules  (60 credits) student must choose one of the following





Major Project






5. Criteria for Progression and Degree Award

In order to be eligible for the award of MA, candidates must satisfy the requirements of Regulation XXI and any additional requirements stated within these regulations.

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

Not applicable

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