Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

Programme Specifications

Programme Specification

BSc (Hons) Marketing and Management (2020 entry)

Academic Year: 2020/21

This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.

This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our Terms and Conditions of Study.

This specification should be read in conjunction with:

  • Summary
  • Aims
  • Learning outcomes
  • Structure
  • Progression & weighting

Programme summary

Awarding body/institution Loughborough University
Teaching institution (if different)
Owning school/department School of Business and Economics
Details of accreditation by a professional/statutory body
Final award BSc /BSc DPS/BSc DIntS
Programme title Marketing and Management
Programme code BSUB55
Length of programme The programme has three streams: the ‘Placement Stream’, the ‘Study Abroad Stream’ and the ‘Split Stream’. In addition, and in accordance with Senate Regulation XI, the Placement Stream leads to the Diploma in Professional Studies (DPS); and the Study Abroad and Split Streams lead to the Diploma in International Studies (DIntS). The duration of the programmes is six semesters, plus one academic year, the third academic year (Part I) occurs between Part B and Part C. Students following the Placement Stream are required to spend Part I undertaking professional training; those following the Study Abroad Stream are required to spend Part I at an approved academic institution; those following the Split Stream are required to spend six months of Part I undertaking professional training, and the other half of the year studying at an approved academic institution.
UCAS code NN52
Admissions criteria
Date at which the programme specification was published Fri, 11 Sep 2020 09:27:33 BST

1. Programme Aims

The Marketing and Management degree programme aims to produce high quality graduates with the knowledge, skills and understanding for an effective and valued career in marketing and management.

Within this general aim, the programme specifically seeks to:

  • To provide students with an intellectually-stimulating environment within which they can develop knowledge, concepts and skills of the major academic disciplines of marketing, business and management;
  • To  facilitate close links with industry and professional bodiesthrough experience in a professional placement and/or a study abroad scheme; 
  • To enable students to develop a comprehensive understanding of the concepts, critical thinking and numeracy skills necessary for problem solving in management and marketing  within national and international contexts;
  • To equip graduates with the knowledge, skills and understanding to pursue a career in a range of marketing and management fields.

2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:

  • General Business and Management Benchmark Statement
  • The Framework for Higher Education Qualifications

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of this programme, students should be able to demonstrate relevant knowledge and understanding of: 

K1       The domestic and international context in which business operates (including economic, social, legal, technological, ethical and political factors);

K2       Key corporate functions (including marketing; accounting; human resource management; and global operations);

K3       The behaviour and management of people in a national and international context;

K4       Corporate responsibility including the need to manage responsibly and behave ethically in relation to social, cultural, economic and environmental issues;

K5       Principles and application of management theories to decision making;

K6       Mathematics and statistics sufficient to support data interpretation and decision making;

K7       The application of information technologies to management and marketing;

K8       The development and operation of markets for goods and services (including customer expectation, market orientation and the marketing mix).

3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of this programme, students should be able to:

C1    Demonstrate an understanding and ability to apply marketing theory to practice in both national and international contexts;

C2    Identify, assess and develop a range of alternative solutions to marketing and business problems;

C3    Use critical thinking and strategic marketing analysis to comprehend and evaluate complex issues in a range of business and management settings;

C4    Appraise marketing decisions using appropriate qualitative and quantitative skills.

b. Subject-specific practical skills:

On successful completion of this programme, students should be able to: 

P1    Communicate (including orally and written) in a variety of marketing and business contexts, using a range of styles and media;

P2    Make use of a wide range of marketing techniques including digital and social media technologies

P3    Conduct marketing research using a variety of sources of information;

P4    Produce marketing analysis using a variety qualitative and quantitative methods

P5    Develop and apply strategic marketing and management solutions to business problems using appropriate marketing models and frameworks.

c. Key transferable skills:

On successful completion of this programme, students should be able to: 

T1    Self-manage their own learning and development, including a readiness to accept responsibility, work independently, be adaptable, resilient, self-starting and organised;

T2    Demonstrate self-awareness through reflective practice and appreciate the need for continuing professional development;

T3    Work in teams and demonstrate leadership, team-building and project management skills.

4. Programme structure

Students must have a total modular weighting of 120 credits per year. This must include the compulsory modules. The remaining optional modules must be chosen to give a 60:60 split over the two semesters. 

INTRODUCTORY MODULES 

4.1 Part A

Semester 1 and 2 

Compulsory modules (60 credits)   

Code

Title

Credits

BSA007

Skills for Study, Placement and Employment

20

BSA081/082

Quantitative Business Skills A/B

20

BSA051

Management Perspectives and Organisational Behaviour

20

Semester 1 

Compulsory modules (20 credits)  

Code

Title

Credits

BSA055

Principles of Marketing

10

BSA070

Financial Reporting

10

 

Optional modules (10 credits)   

Code

Title

Credits

BSA010

Business in the Digital Age

10

 

University-wide Language Programme

10


 
Semester 2 

Compulsory modules (20 credits)   

Code

Title

Credits

BSA057

The Marketing Mix

10

BSA065

Economics for Business I

10

  

Optional modules (10 credits)  

Code

Title

Credits

BSA016

Principles of Finance

10

BSA026

Principles of Law

10

BSA053

Organisations in the International Context

10

BSA075

Introduction to Retail Management

10

 

University-wide Language Programme

10

 

Students will be required to select one or other of BSA081/082 based on their level of maths education at entry.

 

DEGREE MODULES 

4.2 Part B 

Semester 1 

Compulsory modules (50 credits)  

Code

Title

Credits

BSB010

Business Information Management

10

BSB040

Human Resource Management

10

BSB070

Accounting for Management Decisions

10

BSB105

Global Brand Management

10

BSB008

Employability and Critical Thinking Skills

10

 

Optional modules (10 credits)   

Code

Title

Credits

BSB035

Sales Management

10

BSB046

Organisation Studies

10

BSB120

Management Science Methods

10

BSB065

Economics for Business II

10

BSB130

Business Programming

10

 

University-wide Language Programme

10

Semester 2

Compulsory modules (50 credits)  

Code

Title

Credits

BSB135

Consumer Behaviour

10

BSB150

Business Ethics and Corporate Social Responsibility

10

BSB127

Digital Marketing

10

BSB126

Marketing Research

20

Optional modules (10 credits)    

Code

Title

Credits

BSB012

Information Systems Development

10

BSB015

Company Law

10

BSB027

Financial Markets and Derivatives Fundamentals

10

BSB052

International Management

10

BSB087

Vocational Psychology

10

BSB100

Operations Management

10

BSB110

Data Analysis for Management

10

BSB125

Retail and Service Operations

10

BSB014

Programming for Business Analytics

10

 

University-wide Language Programme

10

 

4.3       Part I  

Candidates pursue one of the following streams:

i)       Placement Stream

Candidates will undertake an appropriate business placement.

ii)      Study Abroad Stream

Candidates will study at one of the School of Business and Economics approved academic institutions.

iii)       Split Stream

         Candidates will undertake an appropriate business placement for half the year and will study at one of the School of Business and Economics approved academic institutions for the other half of the academic year. 

 

4.4      Part C

Semester 1 

Compulsory modules (30 credits)   

Code

Title

Credits

BSC089

Leadership and Professional Development

10

BSC570

Strategic Management

20

 

Optional modules (30 credits)   

Code

Title

Credits

Group 1 Modules

BSC115

International Marketing

10

BSC131

Retail Supply Chain Management

10

Group 2 Modules

Code

Title

Credits

BSC015

Corporate Finance

10

BSC030

Corporate Governance

10

BSC063

Decision and Efficiency Analysis

10

BSC068

Consulting for Decision Making

10

BSC070

Technology in Business and Society

10

BSC071

Managing Big Data

10

BSC100

Advanced Interpersonal Skills

10

BSC105

International Human Resource Management

10

BSC132

Small Business Issues

10

BSC165

Business Forecasting

10

ISC027

Information and Knowledge Management

10

 

University-wide Language Programme

10

Semester 2 

Compulsory modules (30 credits)  

Code

Title

Credits

BSC110

Marketing Strategy and Planning

20

BSC124

Marketing Communications

10

Optional modules (30 credits) 

Code

Title

Credits

Group 1 Modules

BSC117

Services Marketing

10

BSC133

Retail Buying and Merchandising

10

Group 2 Modules

Code

Title

Credits

BSC018

Behavioural Finance

10

BSC024

International Economics

10

BSC059

Business and Entrepreneurialism in Post-Conflict Spaces

10

BSC064

Business Optimisation

10

BSC067

Simulation for Decision Support

10

BSC072

Strategic Information Management

10

BSC080

Analysing Careers

10

BSC084

Contemporary Work in a Changing Society

10

BSC134

Business Planning for New Ventures

10

BSC136

Enterprise Resource Planning

10

BSC191

Data Mining for Business

10

BSC193

Databases for Business Analytics

10

BSC194

Project Management

10

 

University-wide Language Programme

10

** Over Semester 1 and Semester 2 AT LEAST 30 credits must be chosen from Group 1 (Grp 1) ** 

Various Semester 2 modules may have a pre-requisite module in Semester 1 of Part C. 

5. Criteria for Progression and Degree Award

In order to progress from Part A to Part B and from Part B to C and to be eligible for the award of an Honours degree, candidates must satisfy the minimum credit requirements set out in Regulation XX.

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

Candidates’ final degree classification will be determined on the basis of their performance in degree level Module Assessments in Parts B and C, in accordance with the scheme set out in regulation XX.  The average percentage marks for each Part will be combined in the ratio Part B 25: Part C 75, to determine the final overall percentage mark for the Programme (the Programme Mark).

Prospective students

Information on studying at Loughborough University, including course information, facilities, and student experience.

Find out more »

1. Select programme specification
2. Save specification as a PDF
3. Print PDF