Loughborough University
Leicestershire, UK
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Loughborough University

Programme Specifications

Programme Specification

BA (Hons) Graphic Communication (Nanyang)

Academic Year: 2017/18

This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.

This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our Terms and Conditions of Study.

This specification should be read in conjunction with:

  • Summary
  • Aims
  • Learning outcomes
  • Structure
  • Progression & weighting

Programme summary

Awarding body/institution Loughborough University
Teaching institution (if different) Nanyang Academy of Fine Art, Singapore
Owning school/department School of the Arts, English and Drama
Details of accreditation by a professional/statutory body


Final award BA (Hons)
Programme title Graphic Communication
Programme code NYUB33
Length of programme The duration of the Programme is two semesters on a full time basis.
UCAS code n/a
Admissions criteria

Direct entry to the final year is available to students who successfully complete the Diploma course in Design and Media at Nanyang Academy of Fine Arts (Singapore). Offers are made on the basis of interview, portfolio and an IELTS English Language score of 6.5 or equivalent. Other qualifications and experience will be considered on an individual basis.

Date at which the programme specification was published Wed, 05 Jul 2017 15:56:23 BST

1. Programme Aims

  1. To develop intellectually stimulating learning through the study and practice of graphic communication.
  2. To encourage flexible thought processes including lateral and sequential thinking.
  3. To acquire and develop skills and processes including studiocraft, multi media skills, market awareness and relevant contextual theoretical knowledge.
  4. To test individual ideas and solutions in a contemporary global arena.
  5. To understand the significance of the international professional practice of graphic communication, including an awareness of global perspectives and cross cultural considerations.
  6. To enable students to manage their studies by devising their own learning strategy through tutorial consultation.

2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:

  • The Benchmark Statement for Art and Design
  • The Framework for Higher Education Qualifications
  • The QAA Policy Statement on a structured and supported process for personal development

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of the programme, students should be able to:

  • Analyse a clients communication and design requirements.
  • Identify and resolve design and communication problems through an appropriate and considered visual evidence system.
  • Sort, organise and process information through qualities of critical judgement, discrimination and imagination.
  • Developing a personal design language or working process, which demonstrates a balance between objectivity (which is measurable) and subjectivity (which may be seen as idiosyncratic).
  • Acquire specialist knowledge and experience within an area of graphic communication in a global context.
  •  Utilise creative professional business elements of graphic communication, including marketing, pitching and presenting in a global context.
  • Integrate professional subject expectations including project management, communication and relevant delivery methods.


3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of the programme students should be able to:

  • Analyse the problems set out in the project brief(s) in relation to areas of theory and practice through an appropriate research methodology.
  • Produce effective design solutions by making appropriate choices supported by appropriate visual evidence.
  • Apply critical judgment to graphic communication projects and understand the audience for which the work is intended.
  • Develop their individual career direction having  researched opportunities and current practices of graphic communication from an international perspective.
  • Evolve a folio of work that encompasses a knowledge of the graphic design industry and their ambitions within it and that accurately reflects them as individuals.
b. Subject-specific practical skills:

On successful completion of this programme students should be able to:

  • Experiment, test and evaluate media, processes and environment to contextualise their ideas.
  • Communicate graphic ideas and solutions to design problems using appropriate media.
  • Develop their use of specialist typographic and layout skills.
  • Synthesise textual and image-based material.
  • Use key software related to the project briefs.
c. Key transferable skills:

On successful completion of this programme students should be able to:

  • Lead or play an active part in a creative team.
  • Communicate effectively to tutors, peer group and external agencies where appropriate.
  • Display competency in the use of information technology.
  • Integrate support elements of creative practice, including marketing, presentation and project development.
  • Appreciate the value of diversity of language and culture.

4. Programme structure

Part C - Degree Modules


4.1    Semester 1

COMPULSORYMODULES (total modular weight: 60)




Modular Weight




Graphic Communication Contexts (1)





Art and Design Dissertation





4.2    Semester 2

COMPULSORY MODULE (total modular weight: 60)




Modular Weight




Graphic Communication Contexts (2)




5. Criteria for Progression and Degree Award

In order to be eligible for the award of an Honours degree, candidates must not only satisfy the minimum credit requirements set out in Regulation XX but also: 

  • In order to qualify for the award of a Degree, candidates must have accumulated 120 credits at Part C

Provision will be made in accordance with Regulation XX for candidates who have the right of re-assessment.

Reassessment will not be allowed in the Special Assessment Period (SAP) if:

  • candidates have accumulated fewer than 60 credits
  • candidates have gained a mark of less than 30 in NYC432

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

Candidates' final degree classification will be determined on the basis of their performance in degree level module assessments.

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