The new partnership will see Long Tall Sally continue as main kit sponsors for both the club’s home and away dresses as head coach Vic Burgess’ side look to achieve an unprecedented third consecutive Super League title following last season's historic championship crown.
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“We’re delighted that our working relationship with Long Tall Sally continues to go from strength-to-strength,” said Rich Ellis, Deputy Director of Sport (Head of Sport Commercial Partnerships and Facilities) at Loughborough University.
“Long Tall Sally have been headline sponsors for the last two title winning years and we’re shared some incredible sporting moment together. It is a brand of premium quality whose values align perfectly with our players, staff, and fans and their on-going support has been invaluable.
“We’re all looking forward to building on this success for the new campaign and beyond.”
Antony Talbot, Trading Director of Long Tall Sally added, "We are thrilled to continue our partnership with Loughborough Lightning for the third year. After the tremendous success of the previous campaigns, we're delighted to be the headline sponsor for the upcoming season.
“Long Tall Sally remains dedicated to empowering tall women to feel confident and embrace their height. We eagerly anticipate another season of shared triumphs and achievements, and we look forward to supporting and working with the team this year."
The league will officially begin on Sunday 16 March (6pm start) with a visit to rivals Manchester Thunder. Lightning’s first home fixture of the season will take place the following week, Saturday 22 March, as London Pulse visit campus (6pm).
For more information on Long Tall Sally, visit: https://www.longtallsally.com