Social Media and Political Communication

This module examines the impact of social media on political life. By the end of the module students will have an understanding of the key issues around social media as well as a critical perspective on what the term actually means. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the United States and Britain.

The aim of this module is to introduce students to the marketing of politics by exploring and analysing election campaigns from a contemporary as well as an historical perspective. A major focus is on appreciating and understanding the increasingly important role of advertising, public relations and market research techniques, approaches and personnel in attempts to win and maintain voter support for candidates vying for public office. This will be done through close analysis of developments in countries with some of the most high profile elections, notably the United States and United Kingdom. The US hosts a large and globally influential industry of campaign consultants and their impact both at home and abroad will be reviewed and scrutinized. Here particular consideration will be devoted to the ethical and democratic consequences of the growing use of this kind of 'packaged politics'.

The aim of this module is to develop knowledge and understanding of a range of methodologies for the analysis of media users and institutions. The module focuses on critically discuss how qualitative and quantitative methodologies are applied, identifying their strengths and shortcomings.

The aim of this module is for the student to develop employability and academic skills relevant to conducting an individual research project and to undertake a piece of research on a communication or cultural topic of their choice, and pursue this research in depth and with rigour. The final project should build on methodological skills developed in earlier modules.

The aim of this module is to develop a critical understanding of key concepts and advanced debates relevant to the understanding of modern media, with a focus on the role of media and communications systems in both the historical formation of modern societies and their contemporary transformations under the impact of the Internet and digital platforms.

The aim of the module is to outline the major conceptual and empirical questions raised by work on the cultural and media industries, media and cultural policy, and on the sociology and anthropology of cultural and media production; to examine the changes that have taken place in the cultural and media industries under the impact of cultural, social, political and technological change since the 1970s and to explore the questions these changes raise for public policy.

The aim of this module is to develop a critical understanding of contemporary arguments about, and advanced research on, strategic communication, paying particular attention to the socio-economic and policy frameworks, and technological shifts, that inform and shape these
practices.

This module aims to examine the relationship between new social practices and old economic structures; it offers students an introduction to the economic sociology of digital media.

This module addresses the ways in which social media platforms such as Facebook, Twitter, Instagram, WhatsApp. and Snapchat are changing the ways in which political actors, citizens, and journalists interact with each other, advance their goals, and exercise power. We will engage with contemporary arguments and debates about the democratic implications of social media by drawing on state-of-the-art theory and cutting-edge research, as well as case studies of relevant contemporary events and controversies.

The module will enable students to understand how social media are used by citizens, political actors, and journalists to access, distribute, and coproduce content that is relevant to public affairs and provide opportunities for political learning, persuasion, mobilization, and engagement. It will use both theory and empirical research to shed light on how social media are enhancing and hindering practices and structures of citizenship and democratic politics.

The module is designed to introduce students to research methods that are applied for the analysis of media and communication content and output, both on traditional as well as on new, digital platforms. Apart from providing the students with critical overview and discussion of strengths and weaknesses of these methods, both quantitative and qualitative, the module enables them to explore their practical application in adjacent workshops.

The aim of this module is for the student to develop employability and academic skills relevant to conducting an individual research project and to undertake a piece of research on a communication or cultural topic of their choice, and pursue this research in depth and with rigour. The final project should build on methodological skills developed in earlier modules.

The aim of this module is to acquire an understanding of the major conceptual and empirical questions raised by research of media and cultural work; the changes that have taken place in media and media cultural work under the impact of technological change, marketisation and internationalisation since the 1970s; the extent and nature of inequalities and discrimination in media and cultural work.

The aim of this module is to develop a critical understanding of current debates and advanced research about the politics of representation and to develop the skills relevant to the analysis of the involvement of media and cultural forms in social inclusion and exclusion.

The aim of this module is to introduce students to domains of strategic communication in the real world in which professional parties, such as crisis negotiators, politicians, and healthcare practitioners, must provide information, make decisions, persuade, and influence others in real time for a range of purposes. The module will explore social interactional research approaches to investigating and understanding what constitutes effective practice, and how communication shapes engagement and behaviour through case studies and recorded live interactions. Students will learn the theory and methods of conversation analysis and how to apply it to diverse settings with the overall aim of understanding and improving the effectiveness of communication in these situations.

This module fosters students' ability to critically analyse current research and advanced scholarship about digital cultures. It familiarises students with major debates, theories and latest studies on issues, such as digital media and identities, communications, intimate relations, health, mental and consumption.

The aim of this module is for the student to develop employability and academic skills relevant to conducting an individual research project and to undertake a piece of research on a communication or cultural topic of their choice, and pursue this research in depth and with rigour. The final project should build on methodological skills developed in earlier modules.