This box challenges students to think about how airlines create a brand identity. Learners will explore the importance of marketing for airlines and have the opportunity to put business theory into practice by creating their own airline brand and recommending a suitable marketing strategy.

Curriculum links:

  • GCSE Business (Entrepreneurship) 
  • GCSE Human Geography (Place knowledge)
  • Extracurricular (Also suitable for lunchtime and after-school clubs)

Box Contents

Lesson plan

This box has been designed so that it can be accessed worldwide and will be provided in electronic format.

Classroom requirements:

A standard classroom is suitable for this activity, with room required for learners to present their marketing concepts.

Terms and conditions of borrowing a box

The resources and materials provided should not be reproduced or redistributed beyond your own school without the permission of Loughborough University.