Crack the Code - Sport Management


This session will explore the various aspects of the commercialisation of sport. As part of this activity students will explore advanced sport marketing and will be challenged to create a sponsorship proposal, to convince a company or organisation to sponsor a sporting team or organisation of their choice.

Equipment Requirements

  • PowerPoint presentation (Provided)
  • Worksheets (Provided)
  • Pen and pencils
  • Paper
  • Coloured pencils
  • ICT lab for creating digital concepts (optional)

Terms and Conditions

“All materials provided as part of these resources are the intellectual property of Loughborough University. By agreeing to the terms and conditions, you agree not to share or replicate the provided resources for either personal or commercial use.”