Alex previously worked as a Performance Lifestyle Advisor for the English Institute of Sport working across 3 different Olympic and Paralympic programmes in both the Rio and Tokyo cycles. His roles focused on supporting athletes on the World Class Programme with a person-first approach to enable managing the commitments of an elite lifestyle whilst performing at the highest level.

Alex supports all aspects of player well-being; on and off court to help maximise performance and support long term athletic and personal development of the players. Particular emphasis is around supporting the individual lifestyle needs of players when transitioning in or out and supporting how players manage these areas throughout their time at the National Academy. Alex also helps manage the day-to-day education provision for the Academy by working closely with Amherst School to help support the individual needs of each player.