Attend events
Spaces are limited, so book your place now!
Workshop rooms will be available to view on the day of the event!
10:15 AM
Buses
Depart from the Students Union fountain.
2:00 PM
Welcome and Keynote
The Opportunities of Digital Marketing
Jellyfish
There are approximately 3 billion internet users in the world, with this number increasing day by day. It is predicted that by 2021, companies will assign over three quarters of their marketing budget to digital channels. Chris Lee, CFO of Jellyfish and former Loughborough student will be giving an overview of the Digital Marketing Industry, what it takes to stand out in an ever-growing industry and how he has made the transition from student to successful leader.
3:00 PM
Industry-led Workshops - Session 1
3:00 PM
The Power of the Pen: Creative Writing and How to Make a Career out of it
Sophie Hyde - founder of The Student Wordsmith.
In this session, we’ll look at the ways that you can make a career out of your passion for Writing and / or an English or Creative Writing degree. We’ll look, specifically, at how to diversity and the different ways you can do this with your skillset from writing and your degree. For example, we’ll look at how to make a career in running and facilitating workshops, freelancing in copywriting, editing and proofreading, the significance of Creative Writing and English in careers in Marketing and more. Come along and be prepared to be inspired by the power behind the pen!
3:00 PM
I want a job in sports media - but what can I do?
Engage Digital Partners
Gemma Davies - Head of Operations & Project Management, Sophia Haine - Loughborough Placement Student
So you know you want to work in (sports) media but you don’t know what you’re qualified to do. This session is here to tell you that your opportunities are virtually endless. Hear from someone who started in newspapers and local radio, then went on to be a producer at Sky Sports News. Now they’re heading up operations at a leading sports digital agency and learning a whole new world over ten years after starting their media career. Learn about different career paths and the top tips for how to get there, as well as how you can constantly learn new skills to change and shape your career path whilst you’re on it. This session will include tips on creative media paths, but also show you how a knowledge of media theory, combined with a passion for the industry can result in your dream job.
So you know you want to work in (sports) media but you don’t know what you’re qualified to do. This session is here to tell you that your opportunities are virtually endless. Hear from someone who started in newspapers and local radio, then went on to be a producer at Sky Sports News. Now they’re heading up operations at a leading sports digital agency and learning a whole new world over ten years after starting their media career. Learn about different career paths and the top tips for how to get there, as well as how you can constantly learn new skills to change and shape your career path whilst you’re on it. This session will include tips on creative media paths, but also show you how a knowledge of media theory, combined with a passion for the industry can result in your dream job.
4:00 PM
Careers in the Performing Arts Industry
Natalie Panto, Esther Malkinson
Join Loughborough alumni for an informal discussion about exciting careers available in the theatre industry and where a Drama and English degree can take you after graduation.
4:00 PM
Industry-led Workshops - Session 2
4:00 PM
Failing it is Nailing it – 10 Things I’ve Learned in the Last 10 Years
MullenLowe Group
Patrick O’Leary,Senior Digital Designer
A presentation about Patrick's experience in the industry; what he's learned in the past 10 years and how some of his biggest failures has led to his biggest successes. The session will dispel some of the myths around what you need to break into the industry; career top-tips; insight into what people value and how to find out what you want.
This will be an interactive session.
A presentation about Patrick's experience in the industry; what he's learned in the past 10 years and how some of his biggest failures has led to his biggest successes. The session will dispel some of the myths around what you need to break into the industry; career top-tips; insight into what people value and how to find out what you want.
This will be an interactive session.
4:52 PM
Media Planning & Buying
IPG Mediabrands
Gemma Appleford – Talent Acquisition Advisor, Beth McLean – HR Advisor
The presentation will provide an overview on who IPG Mediabrands are and what they do. This will cover:
• What is a Media Agency
• What are the Media Channels/Platforms
• How does the Industry operate
• What trends are currently taking place across the Industry
The presentation will then lead on to provide an overview of the various brands within IPG Mediabrands and present some real-life case studies. Following this, three employees will explain their career journeys and what they do in their role. This will cover the Media Planning and Buying process.
The presentation will conclude with an overview of the various opportunities available at IPG Mediabrands, such as the Intern Scheme and Entry Level roles. IPG will share top-tips on how to succeed through their application process.
The presentation will provide an overview on who IPG Mediabrands are and what they do. This will cover:
• What is a Media Agency
• What are the Media Channels/Platforms
• How does the Industry operate
• What trends are currently taking place across the Industry
The presentation will then lead on to provide an overview of the various brands within IPG Mediabrands and present some real-life case studies. Following this, three employees will explain their career journeys and what they do in their role. This will cover the Media Planning and Buying process.
The presentation will conclude with an overview of the various opportunities available at IPG Mediabrands, such as the Intern Scheme and Entry Level roles. IPG will share top-tips on how to succeed through their application process.
4:18 PM
The Power of Storytelling for Brands.
Please Note that this is a double session.
Wall Street Journal
Irmak Sunal Lutkin (Loughborough Alumni) - Design Director, Agnes Majewska - Client Solutions Specialist
Please note that this is a double session and students must attend the full 90 minutes
In the first half of the session, Irmak and Agnes will talk about their work, and give a brief overview of custom content and the power of storytelling for brands from a design, marketing and sales perspective.
The second half of the session will be a hands-on live content brief, which the students will work to respond to in teams, giving them a taste of how things work in the industry.
This workshop is suitable for all students – creatives and non-creatives.
Please note that this is a double session and students must attend the full 90 minutes
In the first half of the session, Irmak and Agnes will talk about their work, and give a brief overview of custom content and the power of storytelling for brands from a design, marketing and sales perspective.
The second half of the session will be a hands-on live content brief, which the students will work to respond to in teams, giving them a taste of how things work in the industry.
This workshop is suitable for all students – creatives and non-creatives.
11:00 AM
BBC Radio
Benjamin Watts, sports presenter
5:15 PM
Industry-led Workshops - Session 3
4:07 PM
Portfolio surgery
This session will be led by Andy Selby, Associate Dean for Enterprise at Loughborough University and a panel of industry professionals.
Students will be able to secure a ten minute appointment with one professional. More information about this process will be sent nearer the time.
Industry experts will be joining us from the following organisations.
•Cameraworks London
•BGL
•Ogilvy
•Wall Street Journal
•Martin So and Greg Carter
•Engage Digital Partners
•Echo Brand Design
•Dyson
•Mullenlowe
•BBC
•McCann, London
and many more...
Industry experts will be joining us from the following organisations.
•Cameraworks London
•BGL
•Ogilvy
•Wall Street Journal
•Martin So and Greg Carter
•Engage Digital Partners
•Echo Brand Design
•Dyson
•Mullenlowe
•BBC
•McCann, London
and many more...
5:00 PM
Comparethemarket.com – creating the brand
comparethemarket.com (BGL Group)
BGL are a leading digital distributor of insurance and household financial services - brands include comparethemarket.com, Beaglestreet.com and LesFurets.com. This workshop will provide a detailed overview of how BGL developed the hugely successful Compare The Meerkat campaign- from idea generation through to execution.
5:15 PM
The Power of Storytelling for Brands
Wall Street Journal
Please note that this is a double session and students must attend the full 90 minutes.
This workshop is suitable for all students – creatives and non-creatives.
This workshop is suitable for all students – creatives and non-creatives.
6:15 PM
Industry-led Workshops - Session 4
4:45 PM
Portfolio surgery continued
Andy Selby, Associate Dean for Enterprise. School of Arts, English and Drama, Loughborough University
Students will be able to secure a ten minute appointment with one professional. More information about this process will be sent nearer the time.
Industry experts will be joining us from the following organisations.
•Cameraworks London
•BGL
•Ogilvy
•Wall Street Journal
•Martin So and Greg Carter
•Engage Digital Partners
•Echo Brand Design
•Dyson
•Mullenlowe
•BBC
•McCann, London
and many more...
Industry experts will be joining us from the following organisations.
•Cameraworks London
•BGL
•Ogilvy
•Wall Street Journal
•Martin So and Greg Carter
•Engage Digital Partners
•Echo Brand Design
•Dyson
•Mullenlowe
•BBC
•McCann, London
and many more...
4:52 PM
Social Media Workshop
Greg Carter – Freelance Social Media Manager/Creative, Martin So – Creative/Producer at TH_NK
So are you interested in social media? Do you love films as much as the next person? Hakuna Matata! This workshop is ideal for you.
You will be put into prides to come up with the next best social media campaign for one of the biggest films of the year. This is a great opportunity for you to work up your conceptual thinking, working collaboratively with your peers and to practice your pitch game. Be prepared to walk on the wild side.
You will be put into prides to come up with the next best social media campaign for one of the biggest films of the year. This is a great opportunity for you to work up your conceptual thinking, working collaboratively with your peers and to practice your pitch game. Be prepared to walk on the wild side.
4:08 PM
The Age of the Audience
Above+Beyond
Jonny Ray,Group Brand Lead
Above+Beyond exists to help clients create enduring connections between audiences and their brands. In this session we’ll look into the shifting behaviours of audiences today and how brands can and have adapted to both cope and prosper. Featuring an overview of the current landscape and relevant case studies from the wider industry and Above+Beyond.
Above+Beyond exists to help clients create enduring connections between audiences and their brands. In this session we’ll look into the shifting behaviours of audiences today and how brands can and have adapted to both cope and prosper. Featuring an overview of the current landscape and relevant case studies from the wider industry and Above+Beyond.
4:52 PM
Being Brighter in Sports & Lifestyle Marketing
Bright Partnerships
Bright Partnerships is the world’s most pioneering sports and lifestyle agency. We pride ourselves in building innovative, ground breaking campaigns and ideas in sponsorship & brand partnerships, brand experiences and digital communications.
Our clients include blue chip B2B and B2C brands headquartered both in the UK & internationally. As such, we have developed a world-class delivery and approach to client servicing that helps us activate campaigns across multiple markets and channels. Our ethos is to be brave and challenge convention, listen and be collaborative, and above all be a trusted partner. Clients include DHL (and partners), Visa, Canon, Arla, and Glenmorangie
7:15 PM
Networking
Join, staff, alumni, industry experts, as well as other students, for networking refreshments.