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14 December 2012 | PR 12/226

Peter Keen announced as Loughborough University’s new Director of Sport


Peter Keen CBE

Loughborough University has announced today that Peter Keen CBE, who played a pivotal role in the country’s medal success at the London 2012 Games, has been appointed as the University’s new Director of Sport.

During his time at UK Sport Peter is credited as being responsible for developing and implementing ‘Mission 2012’ a strategic performance management system and reporting process for all Olympic and Paralympic elite sports.

This process not only underpinned the success achieved by Team GB and Paralympics GB at the 2012 Games, it is also considered to be the benchmark for evaluating public funding for elite sport.

As well as having a background in performance sport, Peter initially worked in the university sector as a senior lecturer in exercise physiology at University College Chichester and the University of Brighton.

While at Chichester, Peter also took on the role of the National Coach for British Cycling. Not only did he support cyclists to win Olympic and world titles but was also personally recognised, receiving awards for excellence and a lifetime contribution to coaching.

This success led to Peter being appointed the Performance Director for British Cycling from 1997 to 2003, where he laid the foundations for the sport’s recent achievements by establishing the most successful elite sport programme in the UK.

In 2004 following a year at Glaxo SmithKline to head up the Lucozade Sport Science Academy, Peter spent eight years at UK Sport, initially as Head of Performance, and then in the build up to the London 2012 Games, as Performance Director.

Peter left his post earlier this year, but has still been involved at UK Sport as a Special Advisor for Performance.  In June 2012 he was awarded the Commander of the British Empire (CBE) for services to sport.

Speaking of his appointment Peter Keen said:

“To me, like so many people in British sport, Loughborough University represents something of a spiritual home. Time and again over the last 30 years my career path has taken me there to learn and grow - as a scientist, coach, manager and leader.

“The extraordinary range of sport-related activity that takes place on its single campus, covering every perspective from the playground to the podium, via industry and medicine makes it a truly unique environment in which to explore every facet of sporting culture.

“I know Loughborough University has the potential to become even more widely recognised internationally as the benchmark University for the study, practice and development of sport, and I am thrilled to be offered the opportunity of helping that vision become a reality.”

Professor Robert Allison, Vice Chancellor of Loughborough University said:

“We are delighted by this outstanding appointment, which is an indicator of the international reputation that we have for sport at Loughborough University. Peter has an enviable reputation and I am confident that he will take sport at Loughborough to the next level across all aspects of our activity.”

Baroness Sue Campbell, Chair of UK Sport said:

“On behalf of everyone at UK Sport, I’d like to congratulate Peter on his appointment as Director of Sport at Loughborough University.

“With Peter’s drive, determination and creativity, he will prove to be a fantastic asset to Loughborough University, as one of the UK’s premier sporting institutions, and I am delighted that British sport will continue to benefit from his supreme level of expertise in high performance sport.

“During his time at UK Sport, Peter has made an enduring impact on the British high performance system which delivered fantastic results at the London 2012 Olympic and Paralympic Games this summer. Peter has laid solid foundations from which our athletes can continue to thrive for many years to come.”

Peter, who recently received an Honorary Doctorate from the University in recognition of his outstanding services to sport, will be taking up the post of Director of Sport from February 2013.


For all media enquiries contact:

Rob Knott
PR Officer (Sport)
Loughborough University
T: 01509 228686
E: R.A.Knott@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the Best Student Experience in England every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

It is a member of the 1994 Group of 12 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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This page was last updated on Friday December 14, 2012 9:56