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Leicestershire, UK
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16 November 2012 | PR 12/205

A cracking competition entry wins it for Industrial Design student


Christmas crackers designed by a Loughborough University student have gone on sale at Marks and Spencer following success in a national design competition.

Chloe Tuck won the ‘Gifted?’ competition with her unique idea for a cracker based on the classic novel ‘A Christmas Carol’ by Charles Dickens, and its main character Ebenezer Scrooge.

The crackers, appropriately designed like a Humbug, contain a 'name that tune' style game where players must try to communicate the title of a song without actually saying anything or singing the lyrics.

Chloe, a third year industrial design student, was invited to finalise and produce the crackers with Tiger Print Studios, which manage and produce the gifts and cards for Marks and Spencer.  She was also offered two weeks work experience at the studio and awarded a cash prize.

On winning the competition Chloe said:  

“When I found out I’d won I was really surprised. I really enjoyed working in a professional design company and also lent a hand on some other projects while I was there.”

Lecturer George Torrens from the Loughborough Design School added:

“Chloe submitted her winning competition entry under her own initiative near the end of her first year of study on the Industrial design and Technology (BA Hons) programme.  She applied the principles and practices learned in industrial design studies and design practice modules to help her to produce the winning designs.

“Ian Storer, Karl Hurn and I, who taught Chloe these methods and skills, are delighted that her talent has been recognised at a National level at such an early stage in her career.”

The competition was organised in conjunction with New Designers and Tiger print studios.

The crackers are available in all M&S stores now.


For all media enquiries contact:

Hannah Bateson
Public Relations Office
Loughborough University
T: 01509 228658
E: H.R.Bateson@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the Best Student Experience in England every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 12 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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This page was last updated on Friday November 16, 2012 11:24