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16 November 2010 | PR 10/174

Lane4 to invest in Loughborough’s sport and performance psychology research


Kelly Walsh (Research Manager, Lane4), Dr David Fletcher (Lecturer in Sport and Performance Psychology, Loughborough University), Dr Zara Whysall (Head of Research and Product, Lane4), Professor Clyde Williams (Deputy Head of School, Director of Research, Loughborough University), and Matt Rogan (Commercial Director, Lane4).

Loughborough University is celebrating a research agreement with a leading performance development consultancy, to support sport and performance psychology research at the University.

The University’s partnership with Lane4 will see the two organisations working together over the next four years, with the shared goal of delivering the very highest standards of excellence in all aspects of performance psychology.  Central to this aspiration is leading the generation and application of research on the psychology of performance excellence.

Dr David Fletcher, based at the School of Sport, Exercise and Health Sciences, negotiated the agreement on behalf of the University and will oversee the research.

Speaking of the partnership, Dr Fletcher said:

“Loughborough University is delighted to be working with a leading organisation such as Lane4. The funding and resources that Lane4 provide enables our researchers to tackle the most challenging and important questions in the field of performance psychology.

“Furthermore, with Lane4 consultants applying this knowledge across a variety of performance domains, we hope to benefit from immediate and forthright feedback on the research’s impact.”

“Whilst the agreement is focused on conducting ground-breaking research, everyone involved was also keen to ensure that the next generation of sport and performance psychologists benefit.  For example, our postgraduate students will attend international conferences to present their research and return with best practice.  Our undergraduate students will have the opportunity as part of their coursework to develop a poster presentation, with the best students being invited to a ‘Dragon’s Den-type’ contest judged by a panel of leading academics, consultants and consumers”.

In some respects, the agreement with the University brings Lane4 back to its roots. In 1995, Professor Graham Jones, a sport and performance psychology lecturer at the University, met Olympic gold medallist swimmer, Adrian Moorhouse MBE, and subsequently founded the company.  Since then, Lane4 has maintained its links with the University and the research agreement represents the natural evolution of the relationship.

Dr Austin Swain, Director of Research and Product at Lane4 said:

“Lane4 is very excited about the opportunities that the partnership with Loughborough University presents. Having access to a new wave of psychological thinkers and being involved in the early stages of research will help tailor and shape our work to really support the companies we work with. Lane4 has always been keen to address the complexity of knotty, real-life business issues and this, coupled with the University’s own wish to avoid being marooned in an ivory tower, will make for highly relevant and applied research.”

Over the past three decades scientists at Loughborough University have been conducting innovative research on sport and performance excellence.  In 2008, the School of Sport, Exercise and Health Science was ranked first in the UK Research Assessment Exercise.


For all media enquiries contact:

Rob Knott
PR Officer (Sport)
Loughborough University
T: 01509 228686
E: R.A.Knott@lboro.ac.uk

Emma Weeks
Marketing Executive
T: 01628 533723
E: emma.weeks@lane4.co.uk

Notes for editors:

  1. Dr David Fletcher is a British Psychological Society Chartered Psychologist, British Sport and Exercise Sciences Accredited Scientist, Association for Applied Sport Psychology Certified Consultant, British Olympic Association Consultant Psychologist, and United States Olympic Committee Registered Psychologist.

    He currently serves as the Associate Editor (Elite Sport) of the Journal of Sport Psychology in Action, and on the Editorial Board of the Journal of Applied Sport Psychology, International Journal of Sport Psychology,and Journal of Social, Behavioral and Health Sciences.

    Over the past ten years, David’s research on the psychology of elite performance has been published in peer-reviewed scientific journals and presented at international conferences.

    More information can be found at:

  2. Lane4 was co-founded in 1995 by Olympic Gold Medallist swimmer Adrian Moorhouse MBE and leading sport psychologist Professor Graham Jones. Since then it has developed into an international organisation with offices in Europe, the US and Asia Pacific and a network of associates based across the world.
    Our client delivery is carried out by people with a passion for performance. They include performance psychologists, former Olympic champions, organisational development experts and high performance coaches. Our people provide global organisational development services to business and HR leaders across a range of sectors. We have four core business areas: Lane4 Consulting, Lane4 Training, Lane4 Diagnostics and Lane4 Communications.

    The company derives its name from the lane in which Adrian Moorhouse, now Managing Director, won Gold at the Seoul Olympic Games in 1988. The fourth lane is the one allocated to the fastest recorded time in the heats and therefore most likely to produce champions.

    Lane4 have been listed in the Sunday Times Best Small Companies to Work For ranking since 2007, and came 5th in 2010.
    More information can be found at:http://www.lane4performance.com/Home.html

  3. Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

    It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2010 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

    Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

    It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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