Start date: April 2018
Primary supervisor: Dr Do Young Pyun
Secondary supervisor(s): Dr Joe Piggin
  • B.S. in Physical Education (September 2016) School of Physical Education and Health, Hangzhou Normal University, Hangzhou, China
  • M.S. in Sport Policy, Business and Management (December 2017) School of Sport, Exercise and Rehabilitation Sciences, University of Birmingham, Birmingham, UK


Research titleThe Development of a Structural Model towards Athlete Brand Equity