Negotiating contracts and securing important deals are what sports agents are known for, but how else does the role extend within professional sport?
In this week’s Experts in Sport podcast, host Martin Foster (Applied Sport Management Lead), sits down with Simon Bayliff, Founder and Managing Director of ARETÉ, and ex-Arsenal FC and now Beijing FC professional footballer Nico Yennaris, to delve further into the world of talent management in the football industry.
Simon set up ARETÉ six years ago as a holistic management service working across talent representation, sales and sponsorship, brand management, content and social media.
He has worked with some of the biggest names in sport over the last 25 years, including David Beckham, Michael Owen, Alan Shearer, Mark Cavendish and Daniel Ricciardo.
During the episode, Simon and Nico speak about some of the negative perceptions surrounding the football industry, also detailing the changes in agent regulations surrounding the representation of young players:
“I would say that it's like any industry, there are always going to be really good operators and sadly, there’s always going to be not so good operators, and it tends to be the not so good operators that end up shaping what the public perception is of the agency world,” Simon explains.