The companies setting the briefs were DCA Design, Cambridge Consultants, TTP, FSW, PDD, and Triton. Representatives from each of the companies visited the School of Design and Creative Arts to present their briefs to the students who then chose which brief to respond to.
Industry briefs are often launched to our students, and as part of this, the live projects module forms part of the students' final degree, whilst also providing the invaluable opportunity to connect with industry and work on real-world solutions.
An exhibition showcasing all of the design responses was held in the Design School building and on show for a few weeks leading up to a presentation evening where each company met with the students who responded to their briefs to provide them with feedback, as well as hosting an awards ceremony to announce their top students.
The winning designs to each brief were as follows:
Brief: Propose a physical product that a brand could launch to enrich lives and aid the cost-of-living crisis.
Winner: Will Everett, Product Design and Technology BSc
Response: Google Puck