Signet Branding has over 25 years of experience as specialists in brand-enhancing embellishments and packaging accessories for luxury goods. Since 2006, the business has focused in the premium & luxury spirit and liquor sector, and is now operating on a global scale.
The aims of their brief presented to students were to:
“Develop several fictitious brand designs to showcase innovation within our packaging embellishment products. We are looking to develop the brands to produce marketing material so we can share ideas with our customers. We love to innovate, and our goal was to challenge the students to see if they could develop new ideas that push the boundaries and make extraordinary embellishments.“
Each design was analysed on 5 key factors:
- The bottle opening experience and the journey it takes the consumer on
- The embellishment created and the story it told
- Ideation and development process
- Beauty shot or final visual of the product
- The final design and its wow factor
Jake Wise, Designer at Signet Branding, along with Directors Ian, Roy, and Roger Lyon, judged the student responses and have awarded the following places:
First Place – Edward J Bromilow
"Blackout Bourbon is a snapshot of the prohibition era. It was hidden away, smuggled, and distributed through underground channels on the black market and enjoyed throughout a number of secret speakeasies. Created in secret distilleries, hidden away from the view of the world, it was enjoyed by only those brave enough to dare."
“Edward has taken us on a creative journey through a sophisticated ideation process which explores and clearly shows his thoughts and the design process. The opening experience and bottle sleeve provides several moments of drama or excitement which helps to create a unique brand with a bold design language. Edward has created a luxurious aesthetic that would be very appealing in the market and he has truly considered our product range as well as the design for manufacture aspects.“