Industrial Design student Lloyd Potter was awarded the Creative Conscience Social Impact Design prize for his project ‘BYAS’. The augmented reality system is created for judges and juries during a trial. It projects gender neutral avatars and neutralises voices to combat the internal discrimination that is often faced by BAME males in the criminal justice system.
The judging panel commented: “Lloyd’s project was chosen for its potential impact on society. To look at transforming the criminal justice system is a unique, brave and ambitious act of radical reform – we believe we need brave, radical design thinking to positively change our world. Congratulations Lloyd for thinking big, building this idea in just 10 days and questioning the way to look at the world.”
Creative Conscience will be working with Lloyd to make BYAS a reality.