The UX Design Awards are a global competition for user and customer experience, organized by the International Design Center Berlin (IDZ). The annual competition is open for products, services, environments, prototypes and concepts as well as for future-oriented visions. Among submissions from 34 countries, this years jury selected 102 projects to participate in the international competition for outstanding user and customer experience. For the first time, they included the “New Talent”‘ category which is open for Bachelors and Masters students to submit their entries.
Tanya submitted her entry 'CAIR' for the UX Design Awards after creating an innovative concept responding to the design research methods and design for behaviour change brief. After showing her concept to young adults who commute into central London, they were shocked to hear just how much air pollution they are exposed to on a daily basis. It was then when Tanya realised just how beneficial her app concept could be, and felt the next step in pursuing this idea would be to gain exposure and see how credible it would be outside of an academic project.