MA Social Media and Political Communication
A unique Masters degree
On this exciting and unique master’s programme you will gain advanced knowledge of how social media shape how political power is exercised in today’s turbulent world.
Featuring modules taught by Online Civic Culture Centre researchers, the curriculum blends world-leading scholarly research with case study analyses of how political communication works in the real world.
The digital age has produced some of the most remarkable developments in modern history. The Arab Spring, Occupy, Brexit, the #MeToo movement, the election of Donald Trump as President of the United States, the growth of online misinformation and automated propaganda, fierce debates over online "filter bubbles" and fake news, the resurgence of the populist right and a new populist left, the growth of online hate speech, mass microtargeting of political messages via email and social media, concerns about the growing power of social media platforms, algorithms and big data over the lives of citizens and the global "infodemic" that accompanies the ongoing Covid-19 pandemic. These developments have sent shockwaves around the world.
Amid the chaos there is now an urgent debate about whether the mass use of social media is leading to new types of politics. Do social media help concentrate power in the hands of a small elite? Or do they help decentralise power and engage ordinary citizens in democratic citizenship? Do social media enable individuals and organisations to express themselves, exchange opinions and coordinate with others? Do they encourage the diffusion of propaganda, false information, incivility and hatred? How do social media shape how political beliefs are formed among mass publics?
On this innovative MA programme you will conduct advanced, in-depth analysis of the complex relationships between social media, political influence and power. You will weigh up the consequences for democracy by critically examining how social media shape citizens’ knowledge, participation and empowerment.
Taught by pioneering scholars who are genuine world leaders in the field, the MA Social Media and Political Communication is ideal if you want to build a career in advocacy, campaign management, digital engagement, political communication consultancy, journalism, government communication, policy analysis, digital advertising, marketing and public relations, or political research, to name but a few.