Centre for Research in Communication and Culture


23 October 2019

Understanding Stylistic Variation on the Donald Trump Twitter Account

Presented By Jack Grieve (University of Birmingham)

About this event

Twitter was an integral part of Donald Trump’s communication platform during his 2016 campaign. Although its topical content has been examined by researchers and the media, we know relatively little about the style of the language used on the account or how this style changed over time. In this talk, I present the first detailed description of stylistic variation and change on the Trump Twitter account based on an analysis of grammatical co-occurrence patterns in tweets posted between 2009 and 2018, and propose a series of hypotheses about how the Trump campaign used social media effectively during the 2016 campaign.