Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

Centre for Innovative and Collaborative Construction Engineering


Greg Watts

Project Title

Measuring and Managing the Social Impacts of a Diverse Construction Business


Willmott Dixon


Prof Andrew Dainty
Dr Scott Fernie


Director of Research
Prof Jacqui Glass

Research Period

2014 -2018

Measuring and Managing the Social Impacts of a Diverse Construction Business

Context and Background

Corporate social responsibility (CSR) resides at the heart of Willmott Dixon’s mission and values, with community engagement activities being central to their sustainable development strategy. However, there is a need to inform investment in CSR activities with a more robust assessment of their return on the investment in relation to the legacy value generated. This requires the development of tools and techniques for assessing both the social impact of their projects, and for maximising the positive legacy of their activities. Recent research further highlights a need to explore the measurement of CSR activity, and the robustness of indicators for measurement, along with examining ways in which CSR plays out across diverse institutional contexts.

Research Aim

The aim of this project is to develop a suite of tools for measuring the effectiveness of corporate and social responsibility investments and activities.  

Research Objectives

The main objectives are to:

  • explore theoretical perspectives on CSR and its measurement;
  • examine how different businesses manage, record, measure and benchmark CSR;
  • evaluate Willmott Dixon’s CSR activities against UK best practice and various theoretical perspectives;
  • establish how production contexts and stakeholder communities determine the nature of CSR investments for benefits realisation;
  • design a suit of mutually supportive tools and interventions  to demonstrate impact and value of various CSR activities; 
  • implement and monitor tools and interventions across disparate parts of Willmott Dixon’s business and measure their success.

Expected Outcomes

  • Deeper and detailed theoretical grasp of CSR within UK construction settings;
  • enhance Willmott Dixon’s CSR performance;
  • improved understanding and influence of the ways in which CSR is monitored and managed to yield major benefits for UK organisations as a whole via transferable learning;
  • contribution to current theoretical debates on the ways in which CSR plays across diverse institutional contexts.



Contact us

+44 (0)1509 222623

The Centre Administrator
Loughborough University
LE11 3TU

Join us on Linkedin