University lecturers and market stall holders trade places for arts project

Loughborough University lecturers and local market traders are swapping places this month as part of an innovative arts project.

Over three days, traders will leave Loughborough market and set up their stalls on the University campus, whilst University academics will migrate to the market place to conduct their lectures in the town centre.

The project, called ‘Market Lectures’, has been developed by design collective Something & Son in collaboration with Charnwood Borough Council, Love Loughborough and Charnwood Arts. It is part of Market Town, a series of commissions developed by the University’s Radar arts programme.

The idea for the project was established after Something & Son explored the relationship between two of Loughborough’s key features – its markets and the University. The designers are shaking up the traditional patterns of trade and academic protocol to bring two distinct locations together.   

Market Lectures kicks-off on 27 April, when the market traders will have their stalls at the ready on the University’s Hazlerigg lawn. Some 20 confirmed traders are set to take part, including Danny Round’s fruit and vegetable stall, Barry’s Eggs, Picks Organic Farm and Brockleby’s pies. There will also be stalls selling leather goods, cosmetics, perfumes, jewellery and scarves. Refreshments will also be available.    

The University Market is being officially opened by Loughborough University's Vice Chancellor Robert Allison and Mayor of Charnwood, John Capleton.

Over the second two days, 28 and 29 April, the academics will enter unfamiliar territory when a series of lectures take place in the town centre. A mixture of lectures are set to take place including student seminar sessions and public talks.

There will be an English seminar on T.S. Eliot, a Business and Economics lecture on ‘what makes a successful career’ and a Drama lecture exploring the history and science behind the reasons we laugh. 

As part of the commission, Something & Son has designed a symbolic structure which functions as both a market stall and a small lecture theatre and will form the centrepiece of both the market and lectures.

Cllr Steve Hampson, Charnwood Borough Council’s Cabinet Member for Town Centres, said: “Both the markets and the University are well-known features of Loughborough and it is great to see them working together on this fascinating project.

“Our markets already cater for a wide audience and this project will help broaden that further. Delivering a lecture on our busy market place is also a great idea and we can’t wait to see it take place.”

Market Manager Michael Bird also commented: “I view this exchange project as a marvellous example of partnership working between Loughborough University and Charnwood Borough Council’s Markets team to showcase two very different but equally valuable assets within the town of Loughborough.”

Lecturer Dr Tim Miles said: “Lecturing to the public is inspirational. Some people see the University as an ivory tower and staying within that tower means you can sometimes forget how relevant your work is to real world experience.”

Staff, students and members of the local community are invited to attend both sets of events on the University campus and in town. The University Market will run from 9:30am – 4pm on the Hazlerigg Lawn, opposite Loughborough Students’ Union. Lectures within Loughborough Town will take place at Market Square, opposite McDonalds. All are free to attend. A full list of lectures taking place and booking arrangements are available online.

Notes for editors

Press release reference number: PR 16/59

Something & Son is a London based practice founded by Andrew Merritt and Paul Smyth in 2010. Their work reflects their varied backgrounds and shared passion in art, social systems, the environment and engineering, leading them to produce popular, provocative and witty work that tackles the social/environmental challenges of our time.

As often as possible they look to build projects with a legacy by producing business models to help ensure a lasting future. They produce work for art, design and architecture organisations as well as local authorities. For more information, please click here

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts  please contact the press office on 01509 223491. Bookings can be made online via

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, putting it among the best universities in the world, and was named the best in the country for its student experience in the 2016 THE Student Experience Survey. It was also named University of the Year in the In the What Uni Student Choice Awards 2015 and Sports University of the Year 2013-14 by The Times and Sunday Times.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

In September 2015 the University opened an additional academic campus in London’s new innovation quarter. Loughborough University London, based on the Queen Elizabeth Olympic Park, offers postgraduate and executive-level education, as well as research and enterprise opportunities.

This commission is part of the wider ‘Market Town’ project that has taken place over the last 18 months. Funding for the overall project has been provided by the Arts Council, Charnwood Borough Council and Love Loughborough. The project has been delivered in partnership with Charnwood Arts. 



Kiran Beri

Communications and Public Engagement Officer

Telephone: 01509 222442

PR team

Telephone: 01509 222224